Ah so the old "Let's all laugh at an industry that never learns anything, Tee Hee Hee" – via Yahzee.
Anyway more about bullyhunters fiasco thanks to u/dwarvenhobble on the KIA website:
"TLDR version
Unknown person hires PR company to talk bullshit about gamers while funnelling money to Times Up
Media uncritically parrot PR message
People ask questions *Media goes into lockdown
People get suspicious of the lockdown and ask more questions
People don't get actual answers so dig more
People fine narrative pushing bullshit not based on facts is the actual answer
People find hypocrisy from the host based on her prior actions
People watch the "show"
People already suspicious look into what they saw on the show.
People find the "show" was staged and essentially trying to deceive people
People contact advertisers
Advertisers try to play dumb / downplay stuff
downplaying Fails
Advertisers pull out giving more info
Host gives more info as she realises she's up to her neck in it.
People find the bullshit but now are looking for who was truly behind it.
Media decides to try and do PR / Spin to rescue the PR campiagn by portraying it as "starting a conversation" or "Not based on lies and any-one against it is the true monster"
Long Version
FCB Chicago put out a PR statement about an upcoming organisation called Bully Hunters the basic idea because people who are being sexually harassed or feel they're being bullied in game can use it and call in a "Bully Hunter" who then through their sheer skill ability will kill and dominate the bully in game then leave them a message saying bullying isn't OK after a period of time of wrecking them in game.
PC Gamer (and possibly a few other sites but PC gamer being the main one) put out a puff piece about it basically on about how bad sexual harassment was and uncritically parroting the statement.
People commented on the PC Gamer article some mocking this idea others being critical and saying it looked open to abuse.
PC Gamer shut down the comments
People decided to do some more digging. They found social media stuff and started asking the person who was expected to host the show a number of questions. Mostly they were met with silence or told to "Watch the show and see ;) "
People did some basic digging on the host (Zombie Unicorn) and found she'd called women things like ugly, flat chested and cunts before and found a video of her calling some people "faggots"
People dug more into it and found that the statistics quoted by the Bully hunters had no basis in fact really. They were based on an elementary school teachers survey conducted on Social media and then the numbers from it extrapolated to cover the whole gaming industry. The funnier thing being the extrapolated numbers weren't based on women who'd reported sexual abuse or harassment but Men & Women who answered the survey saying they believed sexual harassment was an issue or they they believed women got it worse. (The survey responses were something like 2/3rd male btw)
Then the "live" show happened where they presented it as tough it was live and showed Bully Hunters jumping into a game to own some-one who was seemingly sexually harassing another player.
Problem is people already suspicious looked into it and found the Bully Hunter and the supposed victim were the same person. They also found numerous other such instances including people named "Bully Hunter Test victim".
People dug further an found the voice in at least two of the cases of some-one being harassed was the same person. Oddly the same person whose voice also appeared in the video advertising Bully Hunters.
The big twist was Zombie Unicorn one of the hosts they said it wasn't meant to be live it was meant to come across as scripted and showed the script they'd been working from.
People were not happy so they then went to the sponsors such as Steel Series and basically said "What are you playing at this company is making pretty extreme hyperbolic claims about how bad gamers are why are you partnered with them if you're trying to sell to gamers when they're kind of making gaming look worse deliberately."
Steel series backed off and so did one of the other sponsors after an attempted non apology / "At least it was starting a conversation"
However it was revealed that FCB Chicago was the main agency who'd got this together. With one of the ex sponsors before leaving revealing the money was all going to Charity. That Charity? Times Up the movement against Sexual harassment in Hollywood, not gaming as such.
Zombie Unicorn also revealed more details on about how FCB Chicgago had approached her, the original idea of a "friendship" app so if you were harassed or abused you could contact some-one to make you feel better. She also revealed that FCB Chicgago had been hired to do this but she couldn't say who by due to NDAs.
Come this week when Bully Hunters or what is left of it was doing the media tour. Some uncritically parroting the initial message but Polygon and Kotaku trying to downplay the bullshit and present it as "Hey they were starting a conversation" or in the case of Polygon "No the true harassers are any-one who objects to Bully Hunters or says there was in any way a deception or something untoward going on". While Zombie Unicorn cries about how much "harassment" she's got for being involved in this to sympathetic media people."
If you didn't want to read all of that, there's a lot of coverage from PEWDIEPIE, Mister Mikour, and various others.
Also u/Kukuruyo, the guy that makes those fun GG webcomics, noticed a fun article in Spain having a weird recollection of Gamergate:
"I've come across this new article about GG writen in an spanish site
link
Edit: added english version link
It's in spanish but google translator should work. i'll summarize some of the craziest points, because this article has shit so insane that not even the biggest haters of the movement would believe.
The article claims that GG was created by "business interests" who wanted to recruit soldiers fo a hate crusade.
It claims that the narrative of Gamergate was the dominant in the media. LOL.
It claims of course that Gamergate existed way before 2014.
It claims that Gamergate is a SELF PROCLAIMED fascist movement, and as "proof" it can only show an image that a guy did mixing the GG logo with a fascist flag; but the funniest part is that the guy who did that is a self proclaimed troll who says he's a troll in the banner of his own site, where the image is XD
It also claims that the actual cultural state is the games journalisms fault, but because, acording to him,they've not done enough to critizice the movement!
It also goes on to lie about lots of specific incidents both in the US and in Spain. It's a complete mesh. Not even the biggest liars about GG would say shit to insane as that the Gamergate's narrative was the dominant in the media, or that it was created for economic reasons, and the troll fascist shit is so obvious that even on ResetEra they would notice it. 100% of whats said in the article is false. I don't think i've ever read an article more insane than this about GG."