Diet Cock

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About

Diet Cock refers to an Engrish misspelling and mispronunciation of the beverage Diet Coke that adds a sexual connotation to the name. Diet Coke and regular Coke are occasionally misspelled and mispronounced intentionally this way online for the sake of comedy and unintentionally by non-English speakers. One of the earliest viral examples of this is a 2013 Korean language lesson by the YouTube channel Seemile Korean attempting to teach Korean speakers how to say "Coke" in English.

Origin

Mispronouncing "Coke" as "cock" is common among Asian speakers. On March 5th, 2010, YouTuber Tarle Speech & Language Services – English Pronunciation posted a video specifically informing those learning English that mispronouncing "Coke" runs the risk of saying "cock," describing how it's a double-entendre for a rooster and a penis, gaining over 160,000 views in 11 years (shown below).

On January 28th, 2013, YouTube^[1] channel Seemile Korean, which hosts videos teaching Korean speakers English, posted a video teaching viewers how to say "do you have" and "give me," using Coke as an example in her sample sentences. Throughout the video, she mispronounced "Coke" as "cock," resulting in her saying phrases like "do you have cock" and "please give me cock" (shown below). The video gained over 814,000 views in 10 years.

Ray William Johnson reacted to the clip in a since-deleted video, which was reuploaded to YouTube in 2013 (shown below).

[This video has been removed]

Spread

The term "diet cock" (and simply "cock" in place of Coke) has appeared in examples of Engrish occasionally throughout the 2010s, often on Asian restaurant menus and signs. For example, on July 9th, 2017, Redditor constagram posted a photo to /r/engrish^[3] of an out-of-order Coke dispenser with a sign on it reading "sorry out of cock," gaining over 740 upvotes in four years (shown below).

Coca-Cola sorry ouT of C--- ANOUS OLDETY ROOT BEER zero. Bargs SINCE PUSH POCH

On April 15th, 2019, On May 5th, Redditor LenoVus_ posted an altered Diet Coke logo reading "Diet Cock" to /r/sbubby,^[4] gaining over 600 upvotes in two years (shown below, left). On May 5th, 2021, a 9GAG^[2] user uploaded a photo of a sandwich board advertising "cock" and "diet cock" (shown below).

On August 18th, TikToker^[5] @jdac2016 posted a video following the Mommy? Sorry. Mommy? format holding a Diet Coke saying "I'm enjoying a crisp diet cock, I mean diet cock, I mean diet cock" repeatedly, gaining over 24.8 million views in a month (shown below).

https://www.tiktok.com/embed/v2/6997711031325740293

On the same date, TikToker^[6] @xxhairyharexx Duet reacted to the video, gaining over 372,000 views in a month (shown below, left). On August 24th, TikToker^[7] @kinkwitch posted a skit using the sound, gaining over 940,000 views in a comparable span of time (shown below, right).