About

There Are Cathedrals Everywhere For Those With The Eyes To See is a catchphrase coined by conservative political commentator Jordan Peterson on X / Twitter in March 2023. The post was accompanied by an image of light reflecting through Evian brand bottled water. Many internet users initially expressed curiosity regarding Peterson's state of mind while tweeting the phrase, assuming him to be under the influence of mind-altering substances. Later discussions about the catchphrase often expressed surprise at the fact that Peterson coined the phrase and that it was not an older saying.

Origin

On March 9th, 2023, Jordan Peterson^[1] posted an image of an Evian brand water bottle with light reflecting through it alongside the caption, "There are cathedrals everywhere for those with the eyes to see." The post gathered over 15,000 likes in a year (seen below).

Spread

The catchphrase came to be used online in subsequent months, as seen in a September 25th, 2023, post on Reddit's /r/redscarepod,^[5] where a picture of a drive-thru McDonald's on a snowy day gathered over 500 upvotes in six months (seen below, left). An October 3rd post by X^[2] user @_pem_pem gathered over 38,000 likes in five months (seen below, right).

X^[3] user @ajbabyboi also used the quote in a November 7th post, gathering over 40,000 likes in four months (seen below, left). On January 31st, 2024, the Instagram^[4] page @fish_guts_23_ posted a When You Get Paid Biweekly meme using the quote, gathering over 1,000 likes in a month (seen below, right).

Various Examples

Search Interest

Unavailable.

External References