About

The West Has Fallen and Billions Must Die are catchphrases often used together in memes parodying unsuccessful but resentful supporters of alt-right politics. The phrases reflect resentment at globalization and overpopulation trends, and are associated with similar memes such as it's over and the Great Reset memes. The phrases often appear in memes featuring Chudjak.

Origin

The phrase "billions must die" (also "millions must die") references the concept of depopulation, a deliberate reduction in the human population size which theoretically pursues making human life on Earth more sustainable. The phrase sometimes also implies ethnic cleansing, carrying a racist sentiment. The phrase has been brought up as part of discussions pertaining to the Great Reset, having been misattributed to the executive chairman of the World Economic Forum Klaus Schwab.^[1]

The phrase "the West has fallen" references the Great Replacement conspiracy theory, which claims that a "global elite" aims to replace the white population of Europe with non-European peoples. The phrase has been used on 4chan's /pol/ and other imageboards, as well as on mainstream social media, in contexts of discussions pertaining to immigration policies of European countries and other countries with predominantly white populations.

Starting in mid-2022, the phrase "billions must die" became widely used among alt-right and far-right posters on Twitter. For example, on August 28th, a collection of several tweets with the phrase was posted in the subreddit /r/TheRightCantMeme,^[2] with the post gaining over 1,100 upvotes in four months (two tweets shown below, left and right).

In September 2022, the phrase achieved association with Chudjak, a Wojak character meant to represent resentful supporters of alt-right politics whose anger is allegedly rooted in their involuntary celibacy and general life dissatisfaction. For example, on September 13th, 2022, Twitter^[3] user @CzechSchizo posted a version based on the Live, Laugh, Love mantra, with the tweet gaining over 50 retweets and 500 likes (shown below, left). At that time, an unknown Soyjak.party^[4] imageboard user posted a Chudjak wearing a shirt reading "billions must die," with the image being spread on the imageboard and later outside of it (shown below, right).

Spread

Starting in mid-September 2022, more Chudjak memes paired with versions of the phrase were posted on Twitter, iFunny and other social media websites. For example, on September 14th, iFunny^[5] user HighFiveGhostOfKiev posted a Wagie version of the meme that gained 10 smiles in three months (shown below, left). On October 19th, 2022, Twitter^[6] user @euradvok posted a meme that gained over 20 retweets and 270 likes (shown below, right).

By early November 2022, Chudjak gained an association with the "the West has fallen" catchphrase. For example, on November 6th, Twitter^[7] user @Chydayeen posted a meme that gained over 150 retweets and 1,600 likes in two months (shown below, left). On November 24th, Twitter^[8] user @burettosama posted a meme that accumulated over 130 retweets and 1,000 likes in one month (shown below, right).

In December 2022, both phrases were used in conjunction with the Chudjak meme, most notably on Twitter.

Related Memes

It's Over

It's Over refers to a series of captioned image macros and reaction images using a person, character, animal or Wojak that is making a sad, defeated or depressed face.

Various Examples

Template

Search Interest

External References