The Single Ladies Dance
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About
The Single Ladies Dance is a viral dance sequence stemming from the music video for the 2008 single Single Ladies (Put a Ring on It) by Beyoncé Knowles. Much like Crank That Soulja Boy and Thom Yorke's Dance remixes, Beyoncé's dance moves from the music video have inspired an enormous amount of parody videos.
Origin
The original music video was directed by Jake Nava, and choreographed by Frank Gatson and JaQuel Knight. The video was made on a small budget due to the large amount spent on Beyonce's video for the title single If I Were A Boy. Knowles premiered the music videoson MTV's Total Request Live show on October 13th, 2008. The format and choreography were inspired by Gwen Verdon's performance of Mexican Breakfast on the Ed Sullivan Show in 1969
Spread
On November 15th, 2008, the very first parody sketch of "The Single Ladies" dance aired in an episode of Saturday Night Live that Beyoncé hosted. The music video features Beyoncé with Justin Timberlake:
Soon after the SNL parody sketch, many YouTubers responded with similar parodies throughout the month. One of the first viral instances was a video of a young girl performing the dance uploaded in December of 2008:
In January 2009, American singer songwriter John Legend's crew took a video of President Barack Obama and his wife Michelle performing part of the "Single Ladies" routine, which was subsequently posted via hip hop magazine Vibe[3] and MTV[4].
On April 20th, 2009, one hundred dancers wearing leotards performed the "Single Ladies" choreography in London as part of promotional campaign for Trident's "Unwrapped"[5] gum.
On June 3rd, 2009, Joe Jonas of the Jonas Brothers posted a parody video of The Single Ladies on YouTube, where it has gained over 26 million views (as of June 2011).
The domain for the single topic blog singleladiesdance.com[2] was purchased in September of 2009.
Search
Search queries rose quickly after the video's release in October of 2008, and peaked in December that same year. The keyword "single ladies" experienced a notable resurgence in October 2009, when the music video was uploaded onto Beyonce's official VEVO channel on YouTube.
Various Examples
External References
[1] Wikipedia – Put a Ring on It
[2] SingleLadiesDance.com (via Wayback Machine) – Single Ladies Dance
[3] Vibe (via Wayback Machine) – Barack Greets Celebs
[4] MTV – Watch President Barack Obama Do The 'Single Ladies' Dance
[5] Unwrapped – Beyonce 100 Single Ladies Flash-Dance Piccadilly Circus, London
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