Know Your Meme
NORMCORE Once upon a time people were born into communities and had to find their individuality. Today people are born individuals and have to find their communities. Mass Indie responds to this situation by creating cliques of people in the know, while Normcore knows the real feat is harnessing the potential for connection to spring up. It's about adaptability, not exclusivity.

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Normcore


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NORMCORE? I DID THAT BEFORE YOU WERE EVEN BORN imgflip.com
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But in reality those green eyes are just shooting off a soft gaze. Normcore is the eyes of the Mona Lisa. This is the new world order of blankness. You can no longer return a dead stare or fall into the Gap, now you have to respond appropriately, meet every situation head on. (This is why it's Normcore to be Mass Indie in Williamsburg.) Normcore capitalizes on the possibility of misinterpretation as an opportunity for connection- not as a threat to authenticity.
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Know Your Meme

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