Know Your Meme
YOUTH MODE: NORMCORE Normcore understands the process of differentiation from a nonlinear perspective. It's addicted to the toolkit provided by YOUTH MODE and never wants to put it away. Normcore doesn't want the freedom to become someone. Normcore wants the freedom to be with anyone. You might not understand the rules of football, but you can still get a thrill from the roar of the crowd at the World Cup. In Normcore, one does not pretend to be above the indignity of belonging. Normcore moves away from a coolness that relies on difference to a post-authenticity coolness that opts in to sameness. But instead of appropriating an aestheticized version of the mainstream, it just cops to the situation at hand. To be truly Normcore, you need to understand that there's no such thing as normal.

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NORMCORE? I DID THAT BEFORE YOU WERE EVEN BORN imgflip.com
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But in reality those green eyes are just shooting off a soft gaze. Normcore is the eyes of the Mona Lisa. This is the new world order of blankness. You can no longer return a dead stare or fall into the Gap, now you have to respond appropriately, meet every situation head on. (This is why it's Normcore to be Mass Indie in Williamsburg.) Normcore capitalizes on the possibility of misinterpretation as an opportunity for connection- not as a threat to authenticity.
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Know Your Meme

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