About

"At BK Have It Your Way" Burger King Commercial refers to multiple 2022 and 2023 Burger King commercials predominantly for the "$5 Your Way Meal" in which a man is singing "At BK, have it your way!" and "Chicken, chicken, chicken, chicken," among other lyrics in the jingle. One notable one is called the Whopper Whopper Song. The advertisement song became notorious among fans of the NFL due to its catchiness and frequent appearances during commercial breaks, including ill-timed appearances such as directly after Damar Hamlin's injury. The commercial was made into a meme by American football fans on Twitter and TikTok. For instance, many TikTok sounds were made with the jingle, like ones that sped up the repetition of the word "chicken" for humorous slideshow purposes.

Origin

On October 18th, 2022, the official YouTube^[1] channel for Burger King uploaded its commercial for the new "$5 Your Way Meal" which predominantly advertised the Whopper Jr. and Bacon Whopper Jr. sandwiches. Over the course of three months, the video received roughly 55 million views and 2,300 likes (shown below).

Five dollar your way,
I rule this day.
Nuggets, fries, drink,
Bar's just been raised.
Add Whopper Jr. is something new.
A Barbeque Bacon Jr. just for you.
At BK, have it your way!
You rule!

On November 17th, 2022, the Burger King YouTube^[2] channel uploaded a new commercial with an almost identical jingle that repeated the word "Whopper" and rhythmically listed out the sandwich's ingredients. The video received roughly 343,200 views and 5,700 likes in two months (shown below, left). On November 18th, 2022, another video was added to the Burger King YouTube^[3] channel that advertised the four different flavors of the Royal Crispy Chicken sandwich. The video received roughly 67,400 views and 1,200 likes in two months (shown below, right).

In late October 2022, Twitter^[4] users started referencing the "At BK Have It Your Way" commercials. On October 19th, 2022, TikToker^[12] bigtwild313 posted the "Whopper, Whopper, Whopper" commercial with text reading, "new song," gaining roughly 216,800 plays and 9,000 likes in three months (shown below, left). The first-known, viral meme to reference the commercial was a video uploaded by TikToker^[5] ben_capwize on November 14th, 2022, with text overlay reading, "POV you just lost a b3t and this commercial plays for the tenth time in the night." Over the course of two months, the TikTok received roughly 122,700 plays and 8,500 likes (shown below, right).

Spread

On November 19th, 2022, TikToker^[6] dak4mvp88 posted a video that asked the viewer if they'd also seen the Burger King commercial "10 times an hour," earning roughly 42,900 plays and 1,300 likes in two months (shown below, left). On November 20th, 2022 TikToker^[7] _steezy_7 posted a Ghost Staring meme that had text overlay reading, "POV: Your NFL team is getting absolutely demolished and this Commercial plays for the 30th time:" Over the course of two months, the TikTok received roughly 27,500 plays and 2,400 likes (shown below, right).

Soon after, Twitter discourse also surfaced, like on November 22nd, 2022, Twitter^[8] user highlghtheaven tweeted, "I want to slam my head into a wall repeatedly when that Burger King commercial comes on," gaining roughly 2,700 likes in two months (shown below). A few days later, on November 28th, 2022, Twitter^[9] user highlghtheaven posted another tweet about the commercial, gaining roughly 3,000 likes in two months.

Burger King Commerical After Damar Hamlin's Injury

On January 2nd, 2023, Buffalo Bills player Damar Hamlin suffered a cardiac arrest on the field, shocking many NFL fans and leading to the game being postponed. According to many on social media, Burger King's "At BK Have It Your Way" commercial played directly after Hamlin's injury, contrasting the serious tone of the moment. One of the first to post a meme about the contrast was TikToker^[10] fantasytherapists who posted a screen recording and received roughly 54,000 plays and 2,000 likes in 15 days (shown below, left). Also on January 2nd, TikToker^[11] packrunnerlucas used the Burger King commercial's sound to make a joke about the moment, gaining roughly 2.9 million plays and 361,700 likes in 15 days (shown below, right).

Sped-up Remixes

On January 12th, 2023, TikToker^[13] memesthesecond used CapCut to make a sped-up version of the Royal Crispy Chicken sandwich commercial that repeated "chicken, chicken, chicken, chicken." Over the course of five days, the video received roughly 188,800 likes (shown below, left). On January 15th, 2023, TikToker^[14] im_in_the_backroom posted a different sped-up remix in which the phrase, "Eat like a king who's on a budget," kept repeating and getting faster, earning roughly 2.1 million plays and 277,400 likes in two days (shown below, right).

Various Examples

Search Interest

External References