About

VSCO Dog refers to a pet do who has been dressed up like a VSCO Girl which is aesthetic adopted by people who frequently use the VSCO photo editing application. The style is typically associated with a variety of clothing and accessories, including scrunchies, hydro flasks, Kanken bags and tube tops, along with a care-free demeanor. In summer 2019, TikTok and Instagram users began dressing up their dogs and posting photo/videos of them.

Origin

On August 13th, 2019, TikTok user @puplolaa uploaded the earliest known TikTok video of a VSCO dog (shown below). The video gained over 1,000 likes and 50 shares in a month.

Spread

On August 23rd, 2019, TikTok user @tuckerthepuper uploaded a VSCO dog transformation video which garnered over 33,000 likes in several weeks (shown below, left). On September 8th, @josiewiggles also uploaded a video of her pet adorned with scrunchies and accessories which accumulated over 1,700 likes and 40 shares in nine days (shown below, right).

On September 5th, 2019, YouTuber laurology uploaded "transforming my dog into the ultimate VSCO girl" (shown below). The makeover video gained over 3,900 views in 12 days.

Instagram users also began posting pictures of their dogs dressed as VSCO girls. For example, On September 7th, ludo_the_aussiedoodle_king^[1] posted an image of a dog wearing a scrunchie and looking at a Hydro Flask (shown below, left). The next day, the_best_harley44^[2] uploaded a similar image to Instagram which gained over 80 likes in a week (shown below, right)

Various Examples

Search Interest

External References