Madden Giferator

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About

The Madden Giferator is an online application developed by Electronic Arts to promote the 30th installment in the Madden NFL series, allowing users to create their own animated GIFs featuring CGI animations of various football players. After the builder was covered by various websites in early September 2014, people began using the generator to create animations with humorous captions.

History

On September 4th, 2014, Electronic Arts launched the Giferator web application,^[1] which allowed users to create a variety of GIF images based on victory poses using the in-game 3D models of football players in front of a customizable background and an overlaying text. The site was made to promote the game Madden NFL 15,^[2] which was released a week prior on August 26th.

GIF YOUR RIVAL IN THE FACE. The Madden GIFERATOR is a highly sophisticated NFL GIF engine. Our aggressive, bleeding edge technology fuses live NFL data with Madden NFL 15 footage to kick out real-time GIF highlights for every game, all season long. The result is an ever-growing arsenal of customizable GIFs football fans can hurl in the face of their rivals. 糖, EA EA FA MADE MADDEN MADDEN MADDEN 15

h4. News Media Coverage

On the same day as the release of the builder, it was covered by various gaming and sports website, such as CBS Sports,^[3] Engadget^[4] and IGN.^[5] Polygon^[6]^[7] and SB Nation^[8] also created articles about the creators, asking their readers to share their results. Various examples can also be found on Tumblr through the tag 'Madden Giferator.'^[9]