About

HustleGPT is a project started in Mid-March 2023 by graphic designer Jackson Greathouse Fall in which he starts an online business with $100 entirely by following the directions of OpenAI's ChatGPT 4. Calling himself a "human liaison" to the artificial intelligence, the experiment involves Fall doing everything that HustleGPT tells him to do in order to launch the business and then recording their progress as it happens on Twitter. The experimental AI project began garnering attention online shortly after it launched with media outlets covering the story and others attempting to replicate it themselves.

History

ChatGPT 4, the latest advancement in artificial intelligence technology using GPT-4 from OpenAI, was released on March 14th, 2023. The release of ChatGPT 3 at the end of 2022 had already generated a large amount of buzz online, especially among investing and entrepreneurial communities.

Jackson Greathouse Fall, a graphic designer, began his project on March 15th, 2023, giving ChatGPT 4 access to a hundred dollars and explaining his project to it (seen below). This original tweet received over 95,000 likes in five days.^[1]

HustleGPT decided to start (with Fall) a business reselling environmentally friendly gadgets called Green Gadget Guru, and set up a website for the service shortly after his proposal.^[2] Each day on Twitter, Fall reported on HustleGPT's progress.

By March 16th, 2023, Fall had received money from investors from the viral tweet. On March 17th, he started a Discord server that charged $5 for entry, and quickly over 1,000 people joined it.^[3] By March 19th, Fall had made over $7,000 and earned over 80,000 new Twitter followers (seen below).^[1]

By March 19th, Fall had appeared on CNN to talk about HustleGPT and hired two freelance content writers for the blog of GreenGadgetGuru.^[4] He still had made no revenue or money other than through the Twitter thread itself, however.

Some, like Twitter user @angrelim (seen below, left) who received almost 100 likes on March 16th, criticized Fall and the HustleGPT, claiming that its virality had made the experiment no longer accurate, and it was more so Fall than HustleGPT leading the business. Others, like user @5teveGray (seen below, right), criticized the hustle culture vibe of HustleGPT, calling it "tacky."^[6]

Other people started doing the #HustleGPT Challenge, starting businesses with the artificial intelligence leading the decisions. Fall posted an image of a GitHub repository showing a number of side hustles registered with HustleGPT (seen below).^[7]

Features

The #HustleGPT challenge means entrusting ChatGPT 4 with $100 and asking it to start a business with that money. Human users then ask the AI what to do, and execute its commands, often involving other AI applications such as DALL-E or Midjourney to create graphics. Generally, the AI will start an online business and attempt to sell products from a website.

External References