Mildly Interesting

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About

Mildly Interesting is a subsection of Reddit in which people share photos of things they consider to be sufficiently noteworthy, though not exceptional.

Origin

On February 4th, 2012, an image (shown below) was posted to the /r/WTF subreddit^[4] criticizing the recent posts on the subreddit at the time as being "mildly interesting," rather than evocative of WTF. In the comments^[5], Redditor doginabathtub^[2] announced that he had created the subreddit /r/MildlyInteresting^[3] based on the hypothetical category and invited others to subscribe. In a comment the following day, doginabathtub described the subreddit as a place for “the pleasant, the slightly amusing, and the somewhat intriguing, sometimes.”^[6] As of January 2016, the subreddit has attracted more than 5,495,000 subscribers and is the 29th most-active subreddit.

My gir friend has never really liked bunnies. I think I just found out why Yo dawg (img.siocha-pl ⑩comm, ent shere Hve hide report spam (t W-- R/W--? THESE ARE NOT W-- s came through to the dishroom I work at. He's made of butter. Honey Badger should have cared more 162104) suamitted 7 hours sgo by randahL

Precursor

The phrase “mildly interesting” has been used online since as early as July 2005 to describe things that are not completely captivating, but worth checking out. On July 10th, 2005, nostalgia site X-Entertainment^[1] posted a compilation of "mildly interesting" print ads found in magazines and comic books from the 1980s (shown below).

FINALLY. WWFSUPERSTARS EVEN THE MOUTH-OF-THE-SOUTH CAN LICK. Jimmy "Mouth-of the-South" Hart HULKSTER WESUPERSTARS OF WRESTLING BARS INTRODUCING WWF SUPERSTARS OF WRESTLING ICE CREAM BARS! A Hulk-size bar that's easy to eat, but tough to beat. Almost four full ounces of creamy vanilla ice cream. A rich, chocolate coating on the back. And topped with a giant cookie imprinted with one of six of the ring's hottest WWF Superstars. 3.6 FL OZ. Take it from the "Mouth." Once you lick 'em, alable th through convenience stores, you're gonna love 'em! street vendors and at select WWF events. 1987 Titan Sports, Inc. Hulk Hogan is a Trademark of The Marvel Comics Group Icensed exclusively to Ttan Sports, Inc All other distnctive names and all character likenesses used herein, are trademarks of Ttan Sports, Inc. All Rights Reserved © 1987 Gold Bond ico Cream, Inc.

TURN YOUR ROOM INTO A JUNGLE. INTRODUCING BATTLE BEASTS THEY MAY BE SMALL BUT THEY CAN GROW INTO AN ARMY Rub the Battle Badge on each Beast and see what appears. It's either fire. Water. Or wood. Water beats fire. Fire beats wood. Wood beats water. You never know what Beast has what Badge until you get it home. Collect Battle Beasts. Trade them. Battle your friends with them. Battle Beasts. Half-animal, half-human creatures that can turn your room into ajungle. BATTLE BEASTS TM © Hasbro 1987

ERE COMES THE FUDG Introducing Chocolate Chip Cookies 8 12 SIX FUDGE STRIPES ON THE FRONT ONE TREMENDOUS STRIPE ON THE BACK THERE'S ORIGINAL, CHEWY AND NOW NEW STRIPED CHIPS AHOY!CHOCOLATE CHIP COMES, TOS氏HOW CHIPS AHOY! FUDGED UP THEIR COOKIES: CUT OUT SQUARES, PASTE EACH ONE ON A 3"X5" CARD IN THE LOWER RIGHT-HAND Chips Ahoy eerowt/ | CORNER, PUT CARDS IN FLIP BOOK! ORDER AND JUST FUP! FLIP BOOK BETCHA BITE A STRIPE! NABISC ANDS © 1987

Spread

On August 22nd, 2012, internet culture blog Slacktory^[7] highlighted a collection of notable images from /r/MildlyInteresting, noting that the subreddit had accrued more than 40,000 readers in the first seven months. In January 2013, the subreddit was linked on MetaFilter^[9] and mentioned in a photo post on Odd Stuff Magazine.^[8] In March 2013, the Twitter account @MildInteresting^[10] was launched, reposting photos and text snippets from the subreddit’s front page (shown below).

There has been a glitch in the matrix: http://t.co/9QquTt16IV
— Mildly Interesting (@MildInteresting) March 14, 2013

On June 24th, 2013, Business Insider^[11] published a compilation of 14 photos from the subreddit, which was syndicated via Yahoo! FInance^[12] later that same day.

Notable Examples

122 eael ei tsrpilo no meti erb THANK YOU FOR CHOOSING MCDONALD'S YOUR COMMENTS APPRECIATED: KIM.WYATTEUS.MCD.COM MCDONALD'S USA, LLC 35 HENDERSONVILLE RD ASHEVILLE NC 26803 01 d b9a to q 0 !THANK YOU TEL# 828 274 2308 Store# 1661 noitsoiliinebi 09:25 HFY SIDE 1 KVS Orcer 2211 QTY ITEW./srl erneti 9mo己.ep θ TOTAL 2.89 0.30 25 1 Bac Egg Ch Biscuitq mute! b 1 Sausage Bisc M1bn 1 2.49 1 Sausage Biscuitu etsb vd mute 1 M Iced Crml Coffee ADD Cheese 0.70 Drirk Upcharge>T Subtotal 7.77 0.54 Tax Eat-In Total Cash Tenderadnc 8.31

Derivatives

As of January 2016, there are 37 derivative subreddits in Reddit's Mild Network,^[17] including /r/MildlyAmusing^[18] and /r/MildlyInterestingIAmA.^[30] Some of the most notable sureddits are listed below. In addition, there is a Tumblr tag^[14] for other images deemed mildly interesting.

The Mild Network

/r/MildlyAmusing^[18]: A subreddit community for the curation of mildly amusing photographs.

Deas There's a rmouse undec here . He's really cute ave him some toast.工don't Uallwanted you to klhaught mous e Pleask evicthim US+ wanted

/r/MildlyAwesome^[19]: A subreddit community for the curation of mildly awesome photographs and news.

/r/MildlyAww^[20] : A subreddit community for the curation of mildly cute photographs and stories.

/r/MildlyClever^[21] : A subreddit community for the curation of mildly clever DIY ideas and comments.

/r/MildlyConfusing^[22]: A subreddit community for the curation of mildly confusing photographs.

The real taste of italian dining 7 FULL ENGLISH BREAKFAST SERVING NOW! Bullring Branc Unit 528 Middle Mal Birmingham BS 4BE :0121 643 1400 Broad Street Branch 175 Broad Street (Next to Cineworld Birmingham B15 1DT 0121 633 3553 www.del-villaggio.co.uk

/r/MildlyCreepy^[23]: A subreddit community for the curation of mildly creepy photographs.

/r/MildlyDangerous^[24]: A subreddit community for the curation of photographs of mildly dangerous situations.

/r/MildlyDepressing^[25]: A subreddit community for the curation of photographs of mildly depressing situations.

姇 . 12:53 AM https://m.eharmony.c We're sorry - we are unable to find the right type of people for you. This does not reflect on you personally or your chances of finding a happy relationship. Thank you for trying eHarmony; we wish you the best in finding a great relationship. Logout

/r/MildlyDisgusting:^[26] A subreddit community the for curation of mildly disgusting photographs.

/r/MildlyDisturbing:^[27] A subreddit community for the curation of mildly disturbing photographs.

/r/MildlyEnteristing:^[28] A subreddit community for the curation of photographs that would seem mildly interesting if you had just smoked marijuana.

WANTED For the production and distribution of illegal plants VGOD业 No photo available Claims to have created everything, including all illegal plants. We have evidence in writing, "I have given you every herb bearing seed, which is upon the face of earth", Genesis, the Bible Also wanted as a person of interest and co-conspiritor Jesus Christ Claims to be son of God and religious cult leader sought for interview in regard to knowledge of fathers activities. Already nailed to the cross once, reports suggest he may have risen again. Report sightings to 1800 POLICES TATE

/r/MildlyImpressive:^[29] A subreddit community for curation of mildly impressive photographs.

/r/MildlyInterestingMC (Minecraft):^[31] A subreddit community for the curation of mildly interesting screen shots and stories from the game Minecraft.