Overview

Sandisk Rebrand is a branding update launched by the tech company Sandisk in December 2024, aiming to reshape the company's image following a series of hardware failures that tarnished its reputation. The rebranding features a bold new logo that gained viral attention on social media, especially on X, former Twitter, and TikTok, in mid-December 2024 where users praised the rebrand while also comparing to some recent attempts of other companies trying to rebrand their images.

Background

On December 17th, 2024, Sandisk^[1] uploaded a press release on its official website announcing a rebrand on the company’s logo and aesthetics, writing "Creative philosophy reflects a world of resilient data expression that moves aspirations and possibilities forward.”

The company also posted a video on YouTube^[2] (seen below) showing their new logo, which dropped the uppercase “D” in its name, now stylizing it as “SanDisk” to “Sandisk.” The video gained over 135,000 views and 2,700 likes in a week

Online Reactions

The unveiling of Sandisk's new logo quickly generated buzz online, with fairly positive reactions to the brand’s updated visuals. For example, on December 18th, 2024, X^[3] user @synthevisuals posted an image comparing the new and old Sandisk logo (seen below), which amassed more than 7 million views and 12,000 likes in a week.

Sandisk’s rebrand also became a viral topic on TikTok, inspiring comedic videos and memes shared by fans of the brand. For instance, on December 20th, 2024, TikTok^[4] user @greggammino posted a video reviewing the company’s new logo (seen below), amassing roughly 1.8 million plays and 99,000 likes in four days.

Various Examples

Search Interest

External References