Dogeday

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Part of a series on Dogecoin. [View Related Entries]

Shibetoshi Nakamoto @BillyM2k Happy #dogeday everyone! The reserve was met on "Capped Doge" so auction began, 22 hours left to bid on this fun collab with the amazingly talented composer, game dev, and artist @supershigi! Only one will be minted. Much scarcity, such cap. On @withFND: foundation.app/billym2k/cappe... E @billym2k Capped Doge I Artwork information Description As the creator of Dogecoin, I have received countless requests to "CAP THE DOGE" over the years. Sol did. There will only be one of these minted. Such scarcity. Much value. Very cap. This charming, unique piece was lovingly crafted in collaboration with my incredibly talented and amazing friends Laura and Steven (@supershigi| https://twitter.com /supershigi) 11:00 AM · Apr 1, 2021 · Twitter Web App

Shibetoshi Nakamoto ... @BillyM2k Replying to @elonmusk That is excellent news! #Dogecoin to the literal moon! Happy #DogeDay y'all. Due to all the requests to "CAP THE DOGE", I just literally made a capped doge: Capped Doge | Foundation As the creator of Dogecoin, I have received countless requests to "CAP THE DOGE" over the years. So I did. There will only be one of these minted. Such . O foundation.app 8:49 AM · Apr 1, 2021 · Twitter Web App

Dogecoin Rise ROWA @DogecoinRise ... #DogeDay 2021. Retweet If You're Ready. #DogecoinRise h02 1:51 PM · Mar 30, 2021 · Twitter for iPhone

AND THE DOGE COMMUNITY SAYS THE DOGE DAYS ARE OVER! imgflip.com

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Overview

Dogeday is an unofficial holiday celebrating Dogecoin cryptocurrency that took place on April 20th, 2021, which is also the 420 Day celebrated by cannabis enthusiasts. Proposed by a Redditor in /r/dogecoin subreddit and picked up by the Dogecoin community, the holiday has become a subject of hype-up memes, with users discussing possible moves in the price of Dogecoin.

Background

Initial Attempts

February 4th

On January 30th, 2021, during the Dogecoin surge prompted by posts in the /r/SatoshiStreetBets^[1] and /r/dogecoin^[2] subreddits, Redditor^[3] unknwnrand posted an image that urged /r/dogecoin subscribers to buy Dogecoin on February 4th between 6 p.m. and 9 p.m. EST. The post received over 230 upvotes prior to being removed by the moderators (seen below).

1. Buy Dogecoin WE ALL BUY ON 2/4 2. DON'T SELL YOUR COIN how coin much 6РM pt 3. Get it to a dollar 4. Go to the moon! 9PM est wow v rich mine so erypto ple money very CUrrency MOM

On February 1st, 2021, Redditor^[4] flynerd3000 proposed to make February 4th a Doge Day. The post received over 6,700 upvotes in /r/dogecoin prior to being removed by the moderators. On February 4th, several memes about Dogeday were posted in /r/dogecoin.^[5]^[6]

April 1st

On March 29th, 2021, Twitter^[7] user @BadonkaDoge replied to Twitter user @ChurchOfPumps that they were making April 1st, April Fools' Day, into Dogeday (tweet shown below, right). Within 10 minutes, @ChurchOfPumps tweeted,^[8] "#April1st shall be known as #DogeDay," with the tweet gaining over 50 retweets and 170 likes in three weeks (shown below, right).

Church of Pumps @ChurchOfPumps · Mar 29 Traditionally April is the month of pumps. 29 27 45 218 BadonkaDoge @BadonkaDoge Replying to @ChurchOfPumps I'm making #April1st #DogeDay because I am so done with #AprilFools marketing stunts I usually take 04/01 as a day to Internet Detox. This year? I'm doing a giant #DogeParty wherever and whenever. Ignoring whatever stupid crap the now aging dot-com industry has planned. 1:16 PM · Mar 29, 2021 · Twitter Web App

Church of Pumps @ChurchOfPumps #April1st shall be known as #DogeDay. GIF 1:25 PM · Mar 29, 2021 · Twitter for Android

In late March 2021 and on April 1st, multiple posts about Dogeday were posted on Twitter,^[9] with separate examples also posted in the /r/dogecoin^[10] subreddit. For example, on March 30th, 2021, Twitter^[11] user @DogecoinRise posted a tweet that gained over 220 retweets and 550 likes in three weeks (shown below, left). On April 1st, Billy Markus, co-founder of Dogecoin, made several tweets^[12]^[13] about Dogeday, with one of the tweets gaining over 360 retweets and 1,700 likes (shown below, center).

April 20th

Separately from attempts to establish Dogeday on February 4th and April 1st, between February 22nd and April 10th, Redditor^[14]^[15]^[16] doge2dmoon posted multiple comments in which they communicated an intention to hold their Dogecoins until April 20th, 2021 (2021 'Weed' Day). On April 10th, doge2dmoon, using their alternative Reddit^[17] account DoGeToDaMoOnWoW, posted a Dust Storm Dog captioned "Dogeday 4/20." The post (shown below) received nearly 290 upvotes in /r/dogecoin subreddit.

Starting on April 12th,^[18] DoGeToDaMoOnWoW posted the image to /r/dogecoin subreddit on daily basis, with the image gaining over 260 upvotes on April 13th,^[19] over 1,000 upvotes on April 14th^[20] and over 2,700 upvotes on April 15th.^[21] On April 15th, the image was reposted by several Twitter^[22]^[23] users. For example, a repost by Twitter user @PAVGOD received 100 retweets and nearly 1,000 likes.

During the week of April 12th, 2021, the price of Dogecoin increased drastically,^[24] with the cryptocurrency, worth .07 cents on Monday, peaking at .44 cents on Friday before pulling back to approximately .30 cents. The surge in the price of the coin brought more public attention to it, assisting the spread of the proposed holiday idea.

Developments

Following the initial posts, the April 20th Dogeday achieved viral status, with the proposed unofficial holiday overshadowing the popularity of the previous attempts. On April 19th, 2021, Gizmodo^[25] and USA Today^[26] posted news articles about the attempts to turn April 20th into Dogeday.