Drake’s Alter-Ego / Anita Max Wynn
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About
Drake’s Alter-Ego or Anita Max Wynn refers to a quote said by Canadian rapper Drake during a Kick livestream in mid-December 2023. The alter-ego was inspired by his love of gambling, which can be translated as “I need a max win” in gambling terms. The livestream clip was the subject of memes and it was turned into a viral TikTok sound in which users would lip sync to Drake’s saying Anitta Max Wynn in a Spanish-sounding accent.
Origin
On December 18th, 2023, Canadian rapper Drake introduced his alter-ego in a Kick livestream for his partnership with the gambling company Stake. The rapper showed a cap with the name “Anitta Max Wynn,” which he explained is inspired by his love of gambling (shown below). The clip was later reposted on YouTube[1] by user Manny Wave, garnering roughly 3,000 views and 67 likes in two days.
Spread
On December 20th, 2023, TikTok[2] user @musa_.a posted a "Why you so quiet? What's on your mind?" meme in which Drake's clip appears inside the image (shown below, left), amassing more than 2.5 million plays and 580,000 likes in a day. On the same day, TikTok[3] user @sarakadriii posted a video of her in bed repeating Drake's alter-ego name "Anita Max Wynn." The video (shown below, right) received over 1.7 million plays and 375,000 likes in a day.
@musa_.a anita max wynn 😭 #its_just_musa #fyp #viral #foryou #drake #anitamaxwynn ♬ original sound – müsa⭐️
@sarakadriii Anita max wynn living in my head rent free👁️👄👁️ #fyp #drake #anitamaxwynn ♬ original sound – IShowGreatness
Various Examples
@lagreatnessball ANITAAA MAXX WYNNN 🤪🔥 #ineedthemaxwin #drake #lagreatnessball #fyp #relatable #viral ♬ original sound – IShowGreatness
@stephann.ap Sound been stuck in my head #drake #fyp #relatable ♬ original sound – IShowGreatness
@flrxin1 Anita Max Wynn🗣️ #drake #kick #gambling #fypシ ♬ original sound – IShowGreatness
@arminf7 Bro didn’t understand 🤦🏽♂️ link in tha bio to cop 😈 #drake #meme #rap #music ♬ original sound – IShowGreatness