About

CEO of Swag refers to a viral video of a young teen singing a pop song with the lyrics, "Oh, I won't let you go." After spreading on Instagram, the video inspired remixes and parodies elsewhere.

Origin

On October 26th, 2019, Instagram user Rainslurp^[1] posted the video of a young teen singing "Don't Matter" by Akon, gaining over 5,400 views, captioned "The CEO of Swag he wont le you go doe" (shown below).

Oh, I won't let you go.

Rainslurp also posted the video to YouTube that day, gaining over 70,000 views (shown below).

Spread

Over the following several months, the video was parodied in numerous ways. On November 18th, 2019, YouTuber NaimaD posted a 10-minute long loop of the video, gaining over 38,000 views (shown below, left). User Just Another Account posted a reupload from Instagram user danklabs which gained over 200,000 views (shown below, right).

On November 17th, YouTuber Daniel Crabb posted a remix of the boy's performance with the actual song playing in the background, gaining over 35,000 views (shown below, left). On April 9th, YouTuber OGLF posted another @danklabs reupload where the boy made a similar video, titled "CEO of Swag part 2" (shown below, right).

Various Examples

Search Interest

External References