Yo,
I wanted to open this thread (and write this rant) because I believe we are at a turning point in the history of the Web and it's high time to discuss why it went this way. It goes without saying that I am referring to how the evolution of online culture eventually led to the storming of the Capitol.
Before going any further, let me say that I don't actually blame the Web for this entirely. I only speak from my viewpoint of an old time memer who witnessed how online culture evolved for the past decade and wants to reflect on that. There are certainly many other reasons (political, social, generational, etc.) why the US society is as divided as it is now to the point of leading a bunch of people to storm a gouvernment building to overturn an election, and there will be perhaps tons of articles and books on the topic in the coming years (perhaps decades) that will explore in depth the roots of this event. As far as I'm concerned, I will only discuss online culture in this thread.
I'll also be straight about what I want to discuss here: I'm here to talk about the complacency with the far right that prevails today in online culture, and why it's already shaping the online reaction to the recent events (and not in a good way). Before going any further, let me be more specific about what I call complacency. Unlike what another thread suggested a few months ago, I don't think there are that many KYM users who are right-wing in the strict sense. In fact, I tend to agree that the KYM community is quite neutral overall, though we see trends shifting the apparent reaction to left or right from time to time. However, I do think that the attitude of online users is helping a lot the far right in spreading its ideas online, to the point where some subcultures are now viewed by outsiders as inherently right-wing.
While KYM is a small community overall, I take it a sample of the online community as a whole: many users around here regularly browse 4chan, reddit and the likes, and I will therefore regularly use posts from this very website to discuss specific points.
In this post, I will detail the following topics which led online culture, in my opinion, to be complacent with the far right and let it dominate today's memes and discussions.
- First is the denial of the influence of the far right, i.e., the refusal to admit that an event, a subculture or a community has been used by the far right to spread its ideas.
- Second is the feelings vs. facts which led people to acknowledge conspiracy theories or stances that eventually turned out to be untrue or irrelevant, but helped the far right anyway.
- Third, and last point I will discuss today, its the paradox of tolerance (which you can already read about the great lines here) and the problem of the so-called "containment boards".
Let's first talk about the denial of the influence of the far right.
Perhaps this is the topic that will speak the most to people around here, and also the most controversial, because I see basically every week or so a blatant sign of this denial, whether it's on this website or another board. And you all know what I'm talking about, because some years ago, this communauty was all about an event which is a prime example of an online event being used by the far right. I am of course talking about GamerGate.
First of all, what belongs to Caesar must be returned to Caesar: initially, GamerGate wasn't political. It initally was about denouncing the collusion that exists between gaming journalists and the industry (still to this day), starting with the Quinnspiracy. Rather than doing its mea culpa and admitting its lack of neutrality or that there was definitely shady stuff with Zoey Quinn, the gaming press reacted by calling out gamers for being misogynistic, stating that "gamers are dead" and so on and so forth. You know the story. But that's when things started to derail.
Back in 2014, a characteristic of GamerGate which almost everyone could agree on was that it was a faceless crowd. While the anti- side had well known figures coming from the Twitter community, the pro- side could only be defined as roughly a (large) group of 4chan users completed with other communities, which you could hardly associate to any political movement or figure at the time. At best, you had some famous Youtubers being labelled as being pro- or anti-GG, but their stance wasn't even that clear (remember for instance how people mistakingly labelled JonTron as pro-, something he cleared himself in his own way). This situation could only last for so long, until Milo Yiannopoulos became somewhat the face of GamerGate. From that point, GG was less about ethics in gaming journalism than about an online backlash against feminism and progressism as a whole. GamerGate drifted so far from its initial topic of "ethics in gaming journalism" that there was barely a reaction when Konami controlled the review process of Metal Gear Solid V.
In fact, the motivation for Milo's involvement was always about bringing people to co-opt far right (and more broadly reactionary) ideas. Milo wasn't exactly anyone, as he was working at the time for Breitbart News, a right-wing-biased news network directed by no one else than Steve Bannon, who later became the chief strategist at the start of the Trump presidency. I won't comment too long on what Bannon did during the past decade, because it's a well documented topic you can learn about either online either with books, and I will rather focus on his involvement in GamerGate. Let's have a quick look at this article.
Even though the business plan was a flop, Bannon became intrigued by the game's online community dynamics. In describing gamers, Bannon said, "These guys, these rootless white males, had monster power. … It was the pre-reddit. It's the same guys on (one of a trio of online message boards owned by IGE) Thottbot who were [later] on reddit" and other online message boards where the alt-right flourished, Bannon said.
After taking over in 2012 at the Breitbart News Network -- it was founded five years earlier by Andrew Breitbart, who died in 2012 -- Bannon recruited Milo Yiannopoulos to handle technology coverage.
Like Andrew Breitbart, Yiannopoulos "just had that 'it' factor," Bannon says in the book. "The difference was, Andrew had a very strong moral universe, and Milo is an amoral nihilist."
Yiannopoulos devoted much of Breitbart's tech coverage to cultural issues, particularly Gamergate, a long-running online argument over gaming culture that peaked in 2014. And that helped fuel an online alt-right movement sparked by Breitbart News.
"I realized Milo could connect with these kids right away," Bannon told Green. "You can activate that army. They come in through Gamergate or whatever and then get turned onto politics and Trump."
It's pretty clear from these statements coming from the man himself that Milo's involvement in GamerGate was about bringing people to the far right from the start. In fact, Milo went as far as crediting himself with helping Trump win the 2016 presidency, as this Facebook post shows:
I was a significant factor in Donald Trump getting elected, for which I have received zero credit.
He couldn't put it in a better way. Still today, the idea that GamerGate was used to poison the well is controversial.
(next part in next post)