I understand the importance of documenting TikTok trends from a purely objective standpoint and I do not question it, but…
"it makes sense that a popular social media platform pumping out memes is going to get the site more clicks."
This statement in particular I found something odd about, and, after a bit of digging, I know why. Turns out that TikTok entries, in fact, do not give the site nearly as many clicks as some people say they do, which you can corroborate by yourselves if you are skeptical.
By manually checking the first 5 or 6 page loads of newest TikTok entries (8 per load on my screen, so make that about 40 TikTok entries in recent days), the only TikTok-originated entries I could find with 5 digit views on them were this one and this one, with 95K and 42K views respectively. All the rest were lucky if they got to 4 digits (most stayed at 3, even some frontpaged ones), and that includes all the recently frontpaged ones, with "recently" meaning about 9 days ago or a bit more, so we are far from talking about a weekly occurrence here since no TikTok-originated trends the last 7 days made any significant splash. This also included the few ones that actually got KYM people to comment more on about for any reason which still got like 5K views at most, so the site's sporadic personal interest on them is not a big factor either.
If the argument, then, is mainly about site clicks and internet traffic to keep the site going, we can say that the average single NSFW image on the first page of Trending (just one of them – keep in mind that we get several of them per day) gets more clicks and views than the average frontpaged TikTok entry save for the rare 5 digit exceptions every 2 weeks or so, and it would be a mathematically accurate statement impossible to dispute, since image and entry views are public to everybody. It does put into question just how much of that research effort on TikTok trends, regardless of how easy or how little of it there may be put, is truly worth it then, when content that is miscellaneous to the site's purpose uploaded with exactly 0 effort to it is outdoing its performance on a daily basis by no small margin, and despite the fact that it gets no frontpage space and is filtered out by some people.
I have not checked political entries to know if this applies to them as well, though I suspect that those are somewhere between more than TikTok entries and less than NSFW images in terms of views.
(Picture unrelated - just putting this here as a reading break for your eyes, as I realized that this is hard to read on a white background with how lengthy it is)
So yes, in the end, this seems like less of an effort to document truly interest-rich TikTok trends and more of an attempt at desperatedly capturing the next Hit or Miss/I'm Already Tracer thunder and hopefully rake big numbers from it. A bit of a fool's errand, if you ask me. The numbers do not lie.
I am no website manager of any kind and I do not like to tell people how to do their own job, but if my personal input had any value on a boardroom suggestion sitting about how to make the site lucratively better while staying true to its purpose, I would simply suggest to find and frontpage more stuff like this at the same rate that TikTok trends are currently being frontpaged at, then drop TikTok frontpage rates exponentially in correlation to that, perhaps to less than daily rates if needed. It takes even less effort than TikTok research, gets far more views and it does not annoy anyone, instead being actually enjoyable. Basically, do that thing where they find one last image each day to frontpage before ending the work day, but doing it much more often and looking outside of KYM for it. And no, an automated bot doing that for random Reddit posts that get 50 views each does not count. No, those weird "collection" things you guys do sometimes do not count either. I saw the views for those and they are not doing any better. People like their content bite-sized here for the most part, so you cannot really get most people's short attention with those. The same happens for most video frontpages, from what I can tell, and for the same reason, I would wager.
"But then what new entries will be made each day?"
Honestly..? I do not think we need daily new entries as an implicit requirement. That would come with the implication that there is something worth that level of documentation and effort to be found every day, and that is not really the case for internet memes and trends using a traditional definition of those words. Lazy days are still a thing there, and not every day presents entry-worthy material, let alone being frontpaged as well, and there is nothing wrong with that. That is beyond KYM's control regardless.
I am not saying we should just be Reddit 2.0 putting random crap we find online in the frontpage, but if it is specifically about replacing the act of daily TikTok frontpages, I would suggest this as an alternative that is both easier and more lucrative, and it still beats being BuzzFeed 2.0, anyway.
Just my honest thoughts. Take it as you will.