If your company gets a bad review on the Internet or from a magazine critic, all you have to do is to take it into consideration in order to fix the problem and improve your company. Sounds rational, right? Well, guess what. More and more companies would sue the person who wrote the review and threat her/him with unbearable fines! It's stupid, it's illegal (at least in most cases), and it will bring more problems to the company. Amy's Baking Company anyone?
In this video, the angry Canadian Buckley looks at recent cases where businesses have decided to offer scare tactics to keep people from speaking out about problems, instead of offering better customer service.
What do you think? Is shutting mouths the best approach for the companies to deal with their problems?