Ze Frank 1 hour ago (edited) I predict the new CEO of YouTube, Neil Mohan, will be seen as the guy that destroyed the creator economy that has built up this platform. His focus on trying to squeeze the most money out of Shorts at the expense of everything else will wind up making it almost impossible for anyone to make a living on YouTube - and the one real advantage they have as a platform in terms of their relationship with content creators - a reliable and predictable way to earn money from content - will disappear. The effect of the shift is apparent in the shape of the traffic curves - what used to be spikes followed by a slow decline in attention are now just sharp up and down. The focus is just on what is new and as much as they pretend that Shorts (vert) and longer videos (horizontal) are separate somehow it is absurd to imagine that they aren't part of exactly the same zero sum attention economy. YouTube long ago abandoned the idea of showing content to subscribers. Subscribers is a silly vanity number at this point with almost no correlation to who is shown what. This CEO will take the platform even further from a system where you can build up a relationship with an audience, learn from them and create culture. I'll keep going on here as long as I can, but what has happened recently makes it feel like time is short for shows like mine on YouTube. Pun intended. edit: in terms of what to do about it? I'm not sure. Form a union? Support efforts to break up Google's monopoly on advertising? What do you think? Show less 7.5K

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Ze Frank 1 hour ago (edited) I predict the new CEO of YouTube, Neil Mohan, will be seen as the guy that destroyed the creator economy that has built up this platform. His focus on trying to squeeze the most money out of Shorts at the expense of everything else will wind up making it almost impossible for anyone to make a living on YouTube - and the one real advantage they have as a platform in terms of their relationship with content creators - a reliable and predictable way to earn money from content - will disappear. The effect of the shift is apparent in the shape of the traffic curves - what used to be spikes followed by a slow decline in attention are now just sharp up and down. The focus is just on what is new and as much as they pretend that Shorts (vert) and longer videos (horizontal) are separate somehow it is absurd to imagine that they aren't part of exactly the same zero sum attention economy. YouTube long ago abandoned the idea of showing content to subscribers. Subscribers is a silly vanity number at this point with almost no correlation to who is shown what. This CEO will take the platform even further from a system where you can build up a relationship with an audience, learn from them and create culture. I'll keep going on here as long as I can, but what has happened recently makes it feel like time is short for shows like mine on YouTube. Pun intended. edit: in terms of what to do about it? I'm not sure. Form a union? Support efforts to break up Google's monopoly on advertising? What do you think? Show less 7.5K

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