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![Sony tried to trademark 'Let's Play 4 hours ago - 10:00 AM on 01.10.2016 II Kyle MacGregor @DtoidKyle And was rebuffed Sony Computer Entertainment America apparently wants ownership over the term "Let's Play." This past October, the company applied for a trademark on the phrase, which it defines as "electronic transmission and streaming of video games via global and local computer networks; streaming of audio, visual, and audiovisual material via global and local computer networks." Given "Let's Play" is a common term that has long been employed by YouTubers, streamers and other video producers - one Sony neither coined nor popularized -this attempt to lay claim over the phrase seems like a bizarre overreach and isn't a good look for the company n any event, the United States Patent and Trademark Office has refused Sony's application, citing the "likelihood of confusion with" a previously registered trademark, "LP Let'z Play," giving Sony six months to make a case for itself and argue against the USPTO's decision on the matter One has to wonder whether the potential advantage Sony could gain by preventing competitors, such as Microsoft and Nintendo, from using the term (or whatever other reason drove the decision to apply for the trademark) is worth the inciting the rage of Let's Players and their communities. Let's Play [Trademarkia, USPTO via NeoGAF]](https://i.kym-cdn.com/photos/images/original/001/064/056/4ad.jpg "Sony tried to trademark 'Let's Play'")
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Sony tried to trademark 'Let's Play'
Uploaded by Gekido Jan 10, 2016 at 04:48PM EST
neogaf sony let's play trademarkia trademark january 10 2016 kyle macgregor rebuffed sony computer entertainment america ownership october video games electronic transmission streaming computer networks local global audiovisual material
Origin Entry: Let's Play
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![Sony tried to trademark 'Let's Play 4 hours ago - 10:00 AM on 01.10.2016 II Kyle MacGregor @DtoidKyle And was rebuffed Sony Computer Entertainment America apparently wants ownership over the term "Let's Play." This past October, the company applied for a trademark on the phrase, which it defines as "electronic transmission and streaming of video games via global and local computer networks; streaming of audio, visual, and audiovisual material via global and local computer networks." Given "Let's Play" is a common term that has long been employed by YouTubers, streamers and other video producers - one Sony neither coined nor popularized -this attempt to lay claim over the phrase seems like a bizarre overreach and isn't a good look for the company n any event, the United States Patent and Trademark Office has refused Sony's application, citing the "likelihood of confusion with" a previously registered trademark, "LP Let'z Play," giving Sony six months to make a case for itself and argue against the USPTO's decision on the matter One has to wonder whether the potential advantage Sony could gain by preventing competitors, such as Microsoft and Nintendo, from using the term (or whatever other reason drove the decision to apply for the trademark) is worth the inciting the rage of Let's Players and their communities. Let's Play [Trademarkia, USPTO via NeoGAF]](https://i.kym-cdn.com/photos/images/list/001/064/056/4ad.jpg "Sony tried to trademark 'Let's Play'")
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Uploaded Jan 10, 2016 at 04:48PM EST
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neogaf, sony, let's play, trademarkia, trademark, january, 10, 2016, kyle macgregor, rebuffed, sony computer entertainment america, ownership, october, video games, electronic transmission, streaming, computer networks, local, global, audiovisual material
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Gekido
Archivist & Pundit & Collection Butler
