The White Monster Effect
Part of a series on TikTok. [View Related Entries]
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About
The White Monster Effect, also known as The Black Monster Effect, refers to a TikTok trend created by fitness influencers @davidcharlesbailey and @marcusbrownyeah in November 2024, in which they drink a white or black flavor of the Monster energy drink and then pretend to swap races. The trend gained traction on TikTok in December, inspiring other fitness creators to share the transition videos alongside friends of different races.
Origin
On November 21st, 2024, TikTok user @davidcharlesbailey[1] posted the earliest video of “the white monster effect,” which features the fitness influencers @GHARILLA and @marcusbrownyeah swapping races after drinking the white Monster energy drink. The video amassed over 9 million plays and 1 million likes in a month.
@davidcharlesbailey The white monster effect @GHARILLA🇬🇭🇱🇷 @Marcusbrown. #whitemonster ♬ under your spell – miguel𖣂
Spread
The trend quickly became popular among fitness creators on TikTok, inspiring comedic race swaps transitions after drinking the Monster energy drink. For instance, on December 22nd, 2024, TikTok[2] user @zohairkhans posted a video titled “The Yellow Monster Effect,” in which he drinks a yellow energy drink and it’s swapped with an Asian person (seen below). The video garnered roughly 247,000 plays and 29,000 likes in a day.
@zohairkhans Yellow monster effect #whitemonster #effect #monster ♬ original sound – Marcusbrown.
On December 4th, 2024, TikTok[3] user @engquistelias posted a version of the “white monster effect” with their dogs (seen below), which amassed roughly 1.9 million plays and 359,000 likes in two weeks.
@engquistelias Every thousand views they get a package of sausages. Its up to you 🫵😂 @Ksenia Sadekova #gymmotivation #whitemonster #monsterenergy #monster #winterarc #sigma #looksmax #trentwins #markusbrown ♬ under your spell – miguel𖣂
Various Examples
@ascendedrealms 5X30 🤫 #gym #gymtok #gymhumor #whitemonster #monsterenergy #5X30 ♬ original sound – ascendedrealms
@davidcharlesbailey The white monster effect. Part 2 #whitemonster #beforeandafter ♬ under your spell – miguel𖣂
External References
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