Burger King "Real" Meals

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Natalie Wynn Follow @ContraPoints brands must be stopped Burger King@BurgerKing not sure who needed to hear this today, but it's ok not to be happy all the time. all that matters is that you #FeelYourway youtu.be/PjxRUEAOTdo HAPPY ALL THE TIME 2:47 PM - 2 May 2019 :雾 1,703 Retweets 16,246 Likes 9214 ta 17K 16K

BURGER KING I'm So mad, im gonna go enjoy a P----- Meal at my local Burger King™ choice TM so i wont be so mad

Brandy Jensen @BrandyLJensen Following Hello I would like to order one "catastrophically horny meal" ma'am this is a wendy's... burger king is down the street heyyyo 12:46 PM-2 May 2019 from Brooklyn, NY

"waterslide attorney" keith wempl... Following TIG @KrangTNelson PATIENT: I wish I was happy all the time butI am not DOCTOR: have you tried enjoying an affordable burger PATIENT: but doctor...l am the Burger King 12:54 PM- 2 May 2019

sending sexy SMSes to my ex's @By YourLogic ^ Following this is what happens when there's a great pissedness running through the nation but all our culture is snappy dialogue and CGl. no nu metal, no drywall punching, so it falls to Burger King. no one is happy with this solution Burger King Φ @Burgerking it's ok to #feeyourway 12:24 PM- 2 May 2019

Joey @Ordyh07 Follow I respect @BurgerKing for the #FeelYourWay program to help raise awareness for Mental Health for the kids. Kids don't be afraid to speak out on any issues you got going inside your mind. 3:15 PM -30 Apr 2019

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About

Burger King "Real" Meals refers to a promotion by Burger King which introduced meals for different moods such as "blue" "pissed" and "DGAF." The promotion, coinciding with Mental Health Awareness Month, prompted jokes from online users.

History

On May 1st, 2019, Burger King announced their "Real" Meals campaign with a video showing several people experiencing sadness or anger before revealing the new meals (shown below). The new meals and the promotion's tagline, "No one is happy all the time," were considered a dig at McDonald's and their famous "Happy Meals."^[1] The meals include the Blue Meal, Salty Meal, Yaaas Meal and DGAF Meal and all come with a Whopper, fries, and a drink.

Online Reaction

Online, users reacted to the campaign in a variety of ways. The Takeout^[2] wrestled with the fact that Burger King's message was inherently positive but also felt it was weird the brand was attempting to use people's negative emotions to "sell fries." Others were outright supportive of the campaign. Twitter user @Ordyh07 tweeted that they appreciated and respected the campaign (shown below, left). These types of responses were covered by Fox News.^[3] Others were less enthusiastic. @ByYourLogic joked that the promotion is the result of a world of "no nu metal, no drywall punching" (shown below, right).

Other popular jokes include a Pagliacci joke by KrangTNelson that gained over 290 retweets and 3,000 likes (shown below, left). User @BrandyLJensen joked about a "catastrophically horny meal" (shown below, right).