100 gecs
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About
100 gecs is an experimental electronic music duo from St. Louis, Missouri featuring Dylan Brady and Laura Les. The group has proven divisive, simultaneously drawing buzz for its abrasive blend of pop and experimental electronica while drawing mockery for the same reason.
History
Brady and Les met at a party in St. Louis in 2012.[1] On July 15th, 2016, they released their first EP, 100 gecs (shown below).[2]
The duo didn't release music again until 2019, when they released their full-length debut 1000 gecs.[3] On June 13th, 2019, they released a music video for their song "money machine," gaining over 2 million views on YouTube (shown below). They found continued success after the album's release, touring in support of Brockhampton. The group is signed to Dog Show Records.
Reception
1000 gecs received positive reviews from critics, netting a 7.4 from Pitchfork.[3] Critics praised the group's experimental style and wide variety of influences, which range from experimental artists like John Zorn to groups like 3OH!3 and PC Music artists.[1] They have been covered by Rolling Stone,[4] The New York Times,[5] the L.A. Times,[6] and others.
Online Presence
While critics have been largely positive about the group, 100 gecs has proven more divisive online. The group has a subreddit with over 5,800 subscribers.[7] The group has also attracted mockery online from people who don't understand their appeal.
quiet02k Thread
Notably, on April 25th, 2020, Twitter user @quiet02k[8] shared a clip from "money machine," gaining over 5,200 retweets and 33,000 likes. The clip has been viewed over 2.8 million times (shown below).
100 gecs – money machine pic.twitter.com/7LBvC0qTsS
— Qui℮t (@quiet02k) April 25, 2020
The clip was many users first exposure to the group, and led to a wave of jokes about the group. User @AdamFriedland[9] joked, "Why not something nice like Sinatra?", gaining over 540 retweets and 9,000 likes (shown below, left). User @ajbabyboi[10] wrote, "THIS is what people have been telling me to listen to for months?", gaining over 720 retweets and 13,000 likes (shown below, right).
Others defended the group as Twitter users degraded them. Left At London wrote[11] that the group was not doing anything "ironically," saying their tastes were sincere (shown below, left). User @urvillageidiot[12] joked "not liking all the 100 gecs hate i’m seeing on the timeline.. how many gecs do you have? probably 0 gecs. seems to me like someone is jealous," gaining over 240 retweets and 1,600 likes (shown below, right).
Search Interest
External References
[1] The Fader – The brilliant pop anarchy of 100 gecs
[4] Rolling Stone – 100 Gecs and the Art of Not Taking Things Too Seriously
[5] New York Times – The Riotous, Internet-Speed Sound of 100 gecs
[6] LA Times – Meet 100 gecs, oddball besties who somehow made the freshest rock album of 2019
[7] Reddit – /r/100gecs
[9] Twitter – @AdamFriedland
[11] Twitter – leftatlondon
[12] Twitter – urvillageidiot
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