About

Heart-Shaped Boob Challenge refers to a viral photo trend on Chinese social media in which women post selfies of themselves making a heart-shape with their hands over their breasts such that their hand covers their nipple to avoid censorship.

Origin

The trend was started on a live stream by Chinese hostess Ayi Xi Tai Lǜ^[1] in July of 2017 in an effort to draw more male followers (shown below).

Spread

After reportedly being spread through Chinese message boards in the month of July, it began trending on Chinese social media site Weibo,^[2] where the tag for the challenge has over 23 million followers as of August 10th, 2017. There, users compare the challenge to the A4 Waist challenge, which was a popular trend over a year ago in China in which women placed a piece of paper over their back to show they were skinnier than the width of the paper.

After being covered by WhatsOnWeibo,^[1] the trend was reported on by several other outlets including Daily Dot,^[3] Shanghaiist,^[4] Daily Mail,^[5] and more. Some reporters were reminded of the One-Finger Selfie Challenge, a similarly risqué challenge that spread through Chinese social media a few months prior. Some women have observed that the heart-shaped boob challenge can only work for big-breasted women (shown below, left).^[6] There are also several pictures of men attempting the challenge as a joke (shown below, right). At the time of writing, though the topic is popular, there are not many pictures of people attempting the challenge.

Various Examples

Search Interest

Unavailable

External References