Flores Amarillas

About

Flores Amarillas refers to a trend popularized in Latin American countries in which romantic partners send or receive yellow flowers as a sign of love every year on March 21st and September 21st. The trend started in 2022 on TikTok, inspired by a song from the Argentine teen telenovela Floricienta, generating a series of memes, comedy skits and other meme formats on social media.

Origin

On March 14th, 2004, the Argentine teen telenovela Floricienta^[1] premiered on television. The show is a reimagined version of the Cinderella tale in a tropicalized interpretation, featuring many musical numbers over the course of two seasons and 361 episodes. One of the most famous songs of the show, "Flores Amarillas," was released on April 6th, 2005, receiving an official music video uploaded on YouTube^[2] on June 24th, 2015. The video garnered 730,000 views and 10,000 likes in seven years (seen below).

The song talks about the main character of the show, Florencia, fantasizing that her lover would give her the yellow flowers as a sign of his feelings for her. The lyrics related to the trend are translated as:

He was waiting for her with a yellow flower, she was dreaming of him with the light in her pupil and the yellow of the sun illuminating the corner.

A lyric video of the Flores Amarillas song was uploaded on TikTok^[3] on June 28th, 2022, garnering 979,000 plays and 82,600 likes in a year. The clip, posted by @gutii2000 has accumulated 66,400 other videos^[4] using it as a viral sound on the platform relating to the Flores Amarillas trend.

Spread

Around July and early- August 2022, TikTok users started to use @gutii2000's lyric video of the song Flores Amarillas as a sound for a trend in which people posted their desires to send or receive yellow flowers. For instance, user @florgonzalezzz1^[5] shared on August 13th a picture of her as a kid with overlay text saying "they are going to give me yellow flowers like Florencia," transitioning to a video of her boyfriend gifting her the flowers. The post (seen below, left) garnered 1.1 million plays and 228,000 likes in eight months. The trend reached a peak in videos on September 21st, the common day on which couples gift flowers, as user @jeffreyvivanco^[6] shows in his post. The video (seen below, right) garnered 6.9 million plays and 740,000 likes in seven months.

The popularity of the Flores Amarillas trend resurfaced as the March 21st, 2023 date approached, coinciding with the beginning of the Spring season in Mexico, leading to an increase in searches for yellow flowers in the country^[7]. TikTok user @rchapo97^[8] posted a guide to the types of flowers to buy for the special date. The video (seen below) was uploaded on March 19th, garnering 11 million plays and 1.6 million likes in three days.

The trend also featured a series of ironic memes about those who didn't receive any flowers on the special date. For instance, Twitter user @69tomvs_^[9] posted an image (seen below) of a sad kid with the caption "I also want yellow flowers for the 21st," receiving 14,700 likes and 5,076 retweets since it was uploaded on March 14th.

Various Examples

Search Interest

External References