Omega Mart

Submission 7,872

STOSS-N-RUN S TOSS-N-RUN PACK PACK PACK PIGEON MOUSSE PIGEON MOUSSE PIGEON MOUSSE PitOTEIN FOR CHASING LASERS PROTEIN FOR CHASING LASERS PROTEN FO CHAING AERS $9.99 $9.99 Nothing is WHAT'S SACRED DEAL? OMEOA MART MEGAMART SMEGAMART RT MEGAMART OMEGA MRGAMAKL HEALTHY LIL HEALTHY LIL A HEALTHY WOLF MEOW WOLF MEOW WOLF MEGW WOLF HEALTHY berter Th than You GRUEL FOR CATS Better This Than You GRUEL FOR CATS detter this Than You GRUEL FOR CATS Bette th Than LONELY HIKER PROTEIN FEAST LONELY HIKER PROTEIN FEAST LONELY HIKER PROTEIN FEAST LONELY HIKER PROTEIN FEAST NEW EASY SNEW EASY TOSS-N-RUN, SNEW EASY NEW EASY STOSS-N-RUN PACK STOSS-N-RUN SPACK STOSS-N-RUM S PACK PACK PIGEON MOUSSE PIGEON MOUSSE PIGEON MOUSSE FROTEIN FOR CHASONG LASERS PROTEIN FOR CHASING LASERS PROTEIN FOR CHAING LASERS OMERAMARI. MEGA MART MEGAMART OMEGAMART OMEGAMART OMEGA MART OMASAMART. LIL HEALTHY LIL HEALTHY LIL HEALTHY LIL MEOW WOLF MEOW WOLF MEOW WOLF MEOW GRUEL FOR CATS Bette Thi Than You GRUEL FOR CATS Better This Than Yu GRUEL FOR CATS Bette Th Than You GRUEL FOR CATS LONELY HIKER PROTEIN FEAST LONELY HIKER PROTEIN FEAST LONELY HIKER PROTEIN FEAST NEW EASY TOSS-N-RUN PACK 2 NEW EASY STOSS N-RUN PACK 2 NEW EASY STOSS-N-RUN PACK PIGEON MOUSSE PIGEON MOUSSE PIGEON MOUSSE PIGEON MOUSSE PROTEIN FOR CHASING LAS PROTEIN FOR CHASING LASERS PROTEIN FOR CHASINO LASERS PROTEIN FOR CHASING LASERS PRE e $9.99 "WOW" WOW" "WOW" WOW" A WOW" s WOW" "WOW" NATURALLY OMEGA MART MEGAMART EALTHY BONELESS MEGA HEALTHY HEALTHY SMEGA MART OMEGAMART OHEGAMART LIL LIL LIL WOLF MEUW WOLF MEOW WOur MEOW WOLI HEALTHY

KWALITY CHECKED P-200 P-20 P-20 P20 add SODA P-20-2000-20 Qur Dai e+ art kit Swen F Sweet P yal texperiments amily $14.99 Suposilys Curaily Sweer P wae Our Daily

YES Frest MEGA Dai SHEGAMART AITOS GITOS GITOS LGITOS ALG TOTOPOS TRIANGULOS DE ZALG GRZ STAURANT STYLE TSTYLE ANT STYLE RESTAURANT SPECIAL HICK SPECIAL PRICE SPECIAL PRICE LGITO LGITO

ROMANTIC STEAK CAKES MATURALLY 04.18.11 66.42.06 10.82 PACKED ON SELL BY I NET WT.LBS. PRICE PER LB. 8.99 BONELESS

Done Done, Done. Who Told You This Was Who Told Who Told You This Was You This Was Butter? Butter Butter TRa ULTRA ULTRA Do Not Eat! Do Not Eat! Do Not Eat! one. Done. soaP SHSOAP SHSOAP ME FRESH EFRESHENING SPRAY y dont eot this) ( p8 or) (710 ml) FRESHENING SPRAY uly don't eat this) (1 pt 8 oz) (710 ml) seriously 14 oz (1 pt $14.99 DEF NOT UTT AR FRSH SPRAY SOCK $14.99

View All 9 Images

Overview

Omega Mart is a permanent interactive art installation located in Las Vegas, Nevada by American art collective Meow Wolf. The installation is set up as a "mind-bending supermarket" where attendees walk down the aisles and interact with various surreal art pieces made to look like bizarre versions of average supermarket products. The installation was advertised with a series of viral commercials for the fictional supermarket and opened to the public in February 2021.

Background

Omega Mart was first announced by Meow Wolf in January 2018, their second installment following 2015's House of Eternal Return installation, set to be installed at the AREA15 entertainment complex in Las Vegas, Nevada.^[1] In an interview with Meow Wolf, Fast Company^[2] described Omega Mart as "a blend of narrative storytelling, technical wizardry, and commerce." Ultimately, Omega Mart is a statement on consumerism and corporate responsibility.^[3]

[This video has been removed]

Developments

Advertising Campaign

On January 25th, 2021, the YouTube^[4] channel for Meow Wolf posted a commercial for the installation, made to look like a retro supermarket ad posturing Omega Mart as real (shown below). The commercial features a deepfake version of Willie Nelson walking down the aisles and interacting with a variety of items as a number of surreal events take place. The video went viral and was promoted by Meow Wolf as an advertisement on YouTube, garnering over 2.4 million views in three months.

[This video has been removed]

Meow Wolf continued to roll out commercials on YouTube^[5]^[6] for the fictional supermarket over the following weeks leading up to the grand opening of the installation. On January 28th, Meow Wolf posted a fictional PSA recalling "Omega Mart lemons," garnering over 408,000 views in three months (shown below, left). On February 2nd, they released a surreal ad showing off their "weekly specials," garnering over 78,000 views in two months (shown below, right).

[This video has been removed]

Omega Mart received considerable press coverage^[8]^[9]^[10] in the months leading up to its release, with many pieces highlighting the surreal advertisements, garnering significant hype for the attraction.

Meow Wolf also released a number of other commercials for Omega Mart following the opening of the store. On March 30th, the director of the advertisements, YouTuber^[7] Mike Diva, posted a compilation of the ads, garnering over 648,000 views in a week (shown below).

Omega Mart is also present on Twitter,^[11] acting as an account for the actual grocery store and regularly sharing advertisements and updates (example shown below).

Today’s Deal: Never Been Opened Collectors Edition deli meats! Buy Today! https://t.co/njL5Soh5Hu pic.twitter.com/55XcTvYV1s
— Omega Mart (@OmegaMartUSA) April 5, 2021

Reception

Reviews for Omega Mart are generally favorable, holding a 3.5/5 average star rating on Yelp!^[12] and receiving a positive view from Slug Mag^[13] on April 7th, 2021.