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Submitted by Steven House (not verified) on 19. September 2014 - 23:04 Some observations for you to consider: The primary purpose of advertising is to convey a message that induces a consumer to purchase a product or service. Secondarily, it can also be used to raise awareness of a product or service and engender good-will among the overall consumer base. How that message is received by the target demographic is of paramount importance. The articles and news reports that the author is referencing were NOT received as the message of inclusion you interpreted. The #notyourshield tag serves to highlight exactly how many minorities and smaller demographics were personally insulted by the messages. If these articles really were intended to convey a message of "we makes games for you too" then they were written in the most counterproductive way possible. Inclusion is a worthy goal and one that should be expanded upon, that is how every product or business grows, but to attack the primary demographic of your audience is professional suicide. Expanding your consumer base is achieved through offering a positive message and providing products and services that meet the needs of a wide range of consumers. Sacrificing your current, loyal consumer base to facilitate the influx of new customers will doom your business to fail long before those new customers have been established. In this case, the message was so poisonous that even the potential new consumers were revolted by it. Emphatic statements and messages are excellent for impactful marketing, but juvenile insults and gross over generalizations serve only to alienate huge swathes of the consumer base (existing and potential) and polarize the demographics on an emotional level. Many successful advertising campaigns have been built orn establishing an emotional connection to the consumer. When that emotional connection is interpreted as anger, rejection, and scorn on so large a scale then the message must have been so poorly conveyed it is almost laughable. In summary, the articles alienated both the current demographic and the expanded demographic these websites were attempting to cultivate. Whether this occurred through actual intent or through unintentional incompetence is ultimately irrelevant. The message was received and it was received with overwhelming negativity. This should serve as both an object lesson on what not to do and as a warning for those attempting to expand their consumer base by using these online outlets in the future.

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NOTHING HAS F------ CHANGED 10
Gamergate (harassment campaign) Article Talk From Wikipedia, the free encyclopedia For other uses, see Gamergate (disambiguation). Gamergate or GamerGate (GG)[¹] was a loosely organized misogynistic online harassment campaign and a right-wing backlash against feminism, diversity, and progressivism in video game culture. [2][³] It was conducted using the hashtag "#Gamergate" primarily in 2014 and 2015.[1][4][5][6] Beginning in August 2014, Gamergate targeted women in the video game industry, most notably feminist media critic Anita Sarkeesian and video game developers Zoë Quinn and Brianna Wu, among others.[7][8][9][10][11] The harassment campaign included doxing, r--- threats, and death threats.[12][13][14] Gamergate proponents ("Gamergaters") stated that they were a social movement, but lacked well-defined goals, a coherent message, and leaders, making Gamergate difficult to define.[15][16][17] Gamergaters claimed to promote ethics in video games journalism, claimed to be protecting the "gamer" identity, and opposed what they asserted as "political correctness" in video games.[18][19][20][21][22] Read Date Target Gamergate, online harassment campaign in 2014-15 that targeted women in the video game industry. The attacks were attributed largely to white male right-wing gamers who railed against the rise and influence of women and feminism in the industry. Gamergate served as a recruiting tool for the growing alt-right movement and helped spur the online “Pizzagate" conspiracy theory, which soon spawned the wider QAnon conspiracy movement. …………………………....…..……….…..... Attack type Victims Motive View source Inquiry XA 28 languages ✓ Perpetrators Internet trolls, particularly from 4chan, Internet Relay Chat, and 8chan View history Tools ✓ Gamergate August 2014 - 2015 Women in the video game industry See all media Online harassment campaign Zoë Quinn, Anita Sarkeesian, Brianna Wu, and others Gamergaters created conspiracy theories falsely accusing Quinn of an unethical relationship with video game journalist Nathan Grayson.[23][24][25] More broadly, they alleged unethical collusion between the press and feminists, progressives, and social critics.[17][26] [27] These claims were widely dismissed as trivial, conspiracy theories, baseless, or unrelated to actual issues of ethics in gaming and journalism.[28] [29][30] Gamergate supporters frequently denied that the harassment took place, falsely claiming it to be manufactured by the victims.[31][32] Misogyny anti-feminism anti- progressivism FBI investigation Gamergate has been described as a culture war over cultural diversification, artistic recognition, feminism in video games, social criticism in video games, and the social identity of gamers.[28][33] [34] [35] Many supporters of Gamergate opposed the increasing influence of feminism and so-called "social justice warriors" on video game culture. [2][36] Gamergate led figures both inside and outside the gaming industry to focus on methods of addressing online harassment, ways to minimize harm, and prevent similar events. [37] [38] [39] [40] Gamergate has been viewed as a contributor to the alt-right and other right- wing movements.[21][41] Video game developer Brianna Wu
Jalen Hutchinson Studied Culinary Science at Culinary Institute of America (Graduated 2014). Author has 304 answers and 740.1K answer views. 5y Not that I care that much either way, but it did expose a lot of corrupt game developers and game journalists. X Journalists would make claims of people like Anita Sarkeesian "playing video games all her life" when she openly admitted many times she is not a gamer and only starter recently (when it wasn't for an interview). Various developers trading sex or money for good reviews got exposed, journalists who accepted got exposed. People became a bit more critical about supporting a game just because the developer has a victim complex stating tat their game could have only failed because of sexism, instead of their own poor developing skills. What really sealed the deal was opposition often faking their own harassment. Anita sarkeesian and Zoe Quinn have been caught multiple times screenshotting "harassment" while showing that the harrasser's account name in the login. Or when someone called the police to help Sarkeesian against a "very real threat" she was posting about, only for police to find the harasser's messages were coming from her IP address. I just want honesty from the community, and the lies were mostly exposed by the "dreaded" gamergate. 1.3K views • View upvotes 26
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