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Percentage of Healthcare.gov Visitors Who Converted at Various Stages of the Process by Week Source: comScore Custom Analytics, U.S., Sep-Oct 2013 Week 1 (Week Ending October 6th) 5.31 million Healthcare.gov Week 2 (Week Ending October 13th) 2.39 million Week 3 (Week Ending October 20th) 1.58 million Enrollment Funnel Unique Visitors # who clicked "Get Insurance" from the home page 2.73 million 1.21 million 618,000 who attempted to register or login # who reached the final account creation step # who successfully logged-in # who verified identity before the application process # who initiated an application # who completed an application and compared plans 2.17 million 1.12 million 653,000 273,000 498,000 171,000 126,000 424,000 353,000 115,000 287,000 155,000 84,000 200,000 232,000 14,000 45,000 90,000

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HealthCare.gov Learn Get Insurance Log in Individuals & Families Small Businesses All Topics The Health Insurance Marketplace is Open! l nowin a plar t s essential benetits. re existing conditions, and more. see f you quelity for APPLY Now WANT TO LEARN MORE FIRST?START HERE Get covered: A one-page guide Find the Marketplace in your state Get lower costs on health insurance See what Marketplace Get help with your application

HealthCare.gov Get Insurance Learn Log in Español Individuals & Families Small Businesses All Topics One Ringy Dingy, Two Ringy Dingy SEARCH The Health Insurance Marketplace is Open! Find new health care options that meet your needs and fit your budget. Apply for coverage that can begin as soon as January 1. APPLY ONLINE APPLY BY PHONE SEE PLANS AND PRICES IN YOUR AREA SEE PLANS NOW Find out if you qualify for lower costs Get in-person help in Get covered: A one- page guide See 4 ways you can apply for coverageyour community Call 1-800-318-2596 for information

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HealthCare.gov Get Insurance Learn Log in Español Individuals & Families Small Businesses All Topics Search SEARCH The System is down at the moment. We're working to resolve the issue as soon as possible. Please try again later. Please include the reference ID below if you wish to contact us at 1-800-318-2596 for support Error from: https%3A//ww w.healthcare.gov/ marketplace/global/en_US/registration%23 sign UpStepone Reference ID: 0.cdd74f17.1380634949.2f9c301c Open Enrollment Began Coverage Can Begin Open Enrollment Closes OCT JAN MAR 181 DAYSLELFT T1Eiopelment Health Insurance Marketplace ENROLL 31 Live Chat"

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HealthCare.gov Get Insurance Learn Log in Español Individuals &Families Small Businesses All Topics Search SEARCH Find health coverage that works for you Marketplace e Coverage Ways Get quality coverage at a price you can afford Open enrollment in the Health Insurance Marketplace continues until March 31, 2014. APPLY ONLINE APPLY BY PHONE SEE PLANS AND PRICES IN YOUR AREA SEE PLANS NOW

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