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Uploaded by Archer May 23, 2013 at 06:30AM EDT

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D: o you want to know why we chose green to represent Xbox?" asks Horace Luke, the energetic industrial designer who crafted the look of Microsoft's game system. From his grin it's clear he can't wait to tell us the answer. And we can't wait to hear it. That's why we're here-in Redmond, Wash., at a nondescript office park codenamed Area Xbox- to take an exclusive look at the world's most powerful game console a full month before Bill Gates unveils it at January's Winter CES. As we scan the organized thatch of concept sketches and focus- group-analysis graphs tacked to Luke's office wall, we figure there's a perfectly scientific, wholly marketing-driven reason why the Xbox logo, packaging and eye-like jewel on the console's top shine with the fluorescent green you see gleaming on the cover of this magazine. Nope. "It's green because that's the only marker I had on me when I started sketching my designs," Luke says. It figures. Despite the half-billion-dollar
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Xbox Support @XboxSupport @Nigger_Epidemic Hi there, we wouldn't be able to speculate on when a suspension would end. Did your email have more info on this? ^FC 10:43 PM · 15 Jul 15 · Microsoft's Watchtower 575 Retweets 374 Quote Tweets 1,212 Likes
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