Know Your Meme
PROFILE OF A SELF-DESCRIBED World market share (04 2010) PC/WINDOWS VS. Source:Canalys A LITTLE INTRODUCTION The following is one of 2,000 Teach Hunch About You" questions that Hunch users can answer at their leisure as they use ARE YOU A MAC PERSON OR A PC PERSON? PC MAC NEITHER" Among 388,315 Hunch users answering this question, responses are as follows NEITHER or don't define themselves this way DIFFERENCES IN SELF-IDENTIFIED PC&MAC PEOPLE AMONG HUNCH USERS PC PEOPLE SKEW THIS WAY PEOPLE SKEW THIS WAL- Hunch then crossed those answers from dozens of other Teach Hunch About You" question pool PC people are 22% more likely than Mac people to be ages 35-49. 22% more likely than PC people to be ages 18-34 3696 of PC people are liberal % of Mac people are liberaL PCpeople are 18%, monlkelytolvein thie suburbsnd 21%iveinarna. area 52% of Mac people live in a city. DEMOGRAPHICS of PC people have completed a four-year e same can be said for 67% of Mac college degree or higher Mac people are 13%more likely than PC people to say they want to be "perceived as unique and different to make my own mark to prefer fitting in with others PC people are 23% more seldom throw parties. Mac people are 50% more likely than PC people to say they kely to say they PERSONALITY PC people are 33% more likely than Mac people Mac people a 21% more likely than PC people to say that two random people are more different to say that two random people are more alke PC people are 38% more likely than Mac people to say they have a stronger Fx)- aptitude for mathematical concepts are 12% more than PC people to say they have a stronger verbal (vs math) aptitude. PC people are 21% more likely than Mac people to prefer impressionist art Mac people prefer modern art and are 10% and 14% of Mac people describe 71% of PC people identify their styles as casual and trending toward jeans FASHION, TASTE & AESTHETICS and unique/retro, respectively. 69% of PC people would rather ride a 52% of Mac users would go for the PC people are 10% more likely than Mac people to snack on something sweet Mac people are 7% more likely than PC people to snack on salty chips and the like Mac people are 80% more likely than PC people to be vegetarian. FOOD &DRINK PC people most prefer McDonald's fries (34%) : followed by steak fries (22%). Mac people most prefer bistro-type fries (40%) followed by McDonald's fries (24%). SOFT DRINKS Pepsi Jolt Cola Orange Crush San Pellegrino Limonata Boylan's Root Beer SANDWICHES Tuna Fish | Hero Patty Melt Bánh M Daiquiri| lrish Coffee COCKTAILS Hot Toddy Gimlet Moscow Mule Calitomia-Style Chardonnay White Zinfandel Chianti Cotes du Rhóne The majority of Mac people (52%) and PC people (58%) both consider their respective companies most responsible for driving the global growth and adoption of computing PC people are 43% more likely to s is akin to "struggling with Mac people are 2 TECHNOLOGY PC people are 369% more likely than Mac people to be later adopters 43% of Mac people consider themselves early adopters 42% of PC people would opt for The New York Times over USA Today. 69% of Mac people would opt for The Times. Mac people consider The Office the funniest TV show The Office and South Park MEDIA PC people are 74% more likely than Mac people to prefer Hollywood fims Mac people are 95% more likely to prefer indie films l Can Has Cheezburger?| Go Fug Yourself post WEBSITES Boing Boing CABLE TV NETWORKS Syty Channel History Channel USA Bravo | Showtime | HBO NEWSCASTS The Rachel Maddow Show The Newshour with Jim Lehrer 20/20 60 Minutes The Daily Show The Colbert Report TV SHOWS Smellville| The Tonight Show with Jay Leno Parks & Recreation Bored to Death Law and Order: SVU Friday Night Lights Great Expectations The Millionaire Next Door BOOKS Moby D--- Zeitoun The Road TV Guide Redbook US Weekly Dwell ReadyMade Magazine Macworld Stats are based on more than 80 n aggregeted& anonymized responses to Tech Hunch About ou questions answered bebween March 2009 and April 2011 by about 700.000 users of Hunch.com. Yes, Poindexter, we know that correlation does not ncessanily implycausation Legalese here are lets o brands listed above thait belang to heir espective owners, not to Hunch nnd moro cool data slutt at hun hcemintarveports. T1p hom your muncヨma hinn tried Punch pet, g9 do@at now. ©2011 Hunch Inc

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Mac vs PC


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Know Your Meme

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