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INSTAGRAM ER dNation THE SMARTPHONE PHOTOGRAPHER'S APP OF CHOICE PHOTO SHARING 101 How often do people share os online? DAILY 22%, FAIRLY OFTEN 31% NEVER Of those who share photos online, what percentage of photos are taken with a cell phone? 22% M0SI ities 39% sonttiiiES 39% NEVER COLLEGE STUDENTS LIKE TAKING PHOTOS ON THEIR PHONES TAKING PHOTOS ES THE THIRD MOST COMMON TYPE OF CONTENT COLLEGE STUDENTS CREATE ON THEIR SMARTPHONES THIRD ONLY TO TEXTING AND EMAIL 10 20 30 40 50 60 70 80 90 100 FREQUENCY 49 INSTAGRAM USERS ARE ANYTHING BUT LAZY EVERYONE INSTAGRAM PHOTOS. 1 BILLION 40 MILLION PEOPLE LIKE PHOTos MORE THAN THEY COMMENT EVERY SECOND INSTAGRAM USERS PERFORM 575 LIKES AND &I COMMENTS IN JANUART THIS TEAR,INSTAGRAM ENJOTED 78 MILLION LIKES ON PICTURE EVEN THE PRESIDENT LIKES SHARING PHOTOS. IN JANUART 2012, PRESIDENT ORAMA JOINED THE NATION ON INSTAGRAM. 5 MILLION 58 PHOTOS PHOTOS AR PER SECOND INSTAGRAM USER GROWTH IN MILLIONS OF USERS 0 MILLION ANDROID LAUNCH 35 30 25 20 15 10 01 MILLION OS LAUNCH IMILLION HOW FAST DID IT TAKE OTHER SOCIAL MEDIA GIANTS TO REACH 100 MILLION USERS? WITH A NEW USER SIGNING UP EVERT SECOND, INSTAGRAM IS ON TRACK TO REACH 100 ILLION USERS, ONLY TWO TEARS AFTER ITS OCTOBER 2010 RELEASE ON THE OS PLATFORM TUMBLR WITTER FACEBOOK LAUNCHED APRIL 2007 100 MILLION BT46 MILLION BLOGS100 MILLION BT FEB 2012 LAUNCHED FEB 2004 100 MILLION BY AUNCHED LAUNCHED MAY 2003 JULY 2006 MARCH 2011 SEPT 2011 TUMELR WITTER IN YEARS HOW TO GET THE MOST OUT OF YOUR INSTAGRAM EXPERIENCE FOR COLLEGE PROFESSORS AND CAMPUS STAFF MEMBERS HOST CONTESTS THAT ALLOW STUDENTS TO INTERACT WITH EACH OTHER GO BEHIND THE SCENES AND SHARE PHOTOS OF WHAT STUDENTS MIGHT OTHERWISE NOT GET TO SEE. TAKE SILLT STAFF PHOTOS TO SHOWCASE TOUR PERSONALITY FEATURE PHOTOS BT PROFESSORS STUDENTS. HAVEA DIFFERENT STUDENT EVERT WEEK TAKE A PHOTO OF PROTECTS THETARE WORKING ON IN TOUR CLASS THINK OUTSIDE THE BOX. DETERMINE WHAT ENCOURAGES TOUR STUDENTS TO ENGAGE AND FIND DIFFERENT WAYS TO INTEGRATE THAT INTO YOUR INSTAGRAM ACCOUNT FOR COLLEGE STUDENTS BE ACTIVE IN THE COMMUNITY. LIKE AND COMMENT ON PHOTOS AND DISCOVER NEW FELLOW PHOTOGRAPHERS BT SCANNING THE "POPULAR FEED CONNECT WITH TOUR PROFESSORS TO SEE WHAT THEYARE UP TO OUTSIDE OF CLASS INSTAGRAM IS ABOUT GETTING CREATIVE. TAKE PHOTOS OF OUJECTS PEOPLE, OR EVENTS FROM DIFPERENT ANGLES SHARE TOUR PHOTOS ON TOUR TWITTER FEED AND FACEBOOK PROFILE, BUT MANAGE HOW MUCH TOU SHARE TOUR INSTAGRAM PHOTOS, ONE-FIFTH 21 PERCENT) OF FACEBOOK USERS HAVE DELETED FRIENDS nstagram Instagram Press Ceniter, April 2012 Ask Your Target Market (AYTM Photo Shaning Research, March 2012 MyMemory-A poll of 1671 Facebook users," March 2012 University of Colorado Test Kitchen Research Reports, Student Smartphone Survey Questions and Results April 2010 Google Inivestor Relations "Google Announces Fourth Quarter and Fiscal Year 2011 Results,January 2012 witter BlogOne Hundred Million Voices." September 2011 ReadWriteWeb "Facebook Hits 100 Million Users,Augast 2008 Linkedin Blog "100 Mation Member and Counting. March 2011

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