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THE SELFISH CINTERN ET MEME Meme rhymes with cream Richard Dawkins n. An idea or belief system, or pattern of behavior that spreads throughout a cuiture Most popular definition of meme on was coined by Richard Dawkirs in h his seminal work Gene to describe self-replicacing units of culture, from religions to catchy tunes, that survive and spread withn society. pectfically describe viral content on the internet. These days it is also used to FAMOUS a MEMES The strongest memes are arguably those we don't even think of as memes anymore. It's not posible to understand it, and when you do understand it, then it's even worse Tom Green on memes What makes intenet memes a particularly modern phenonenon s our cel ebration of their mimetic qualities 1'going viral sseen as a good thing) and our habit of playing with them THE END STOO DAMN NIGH Hemetics ithe study of memes) is reiated to evolutionary theory, Strorg memes survive and weak memes don't. Based on this theery apparently successful memes such in Crazy Frog and Rickrolling are actuaily weak, as thay eventuily Crazy Frog Rickrolling Go gleinsights for Search On a long enough timeline the survival rate for everyone drops to zero. Tyler Durden (meme) 1999 Richard Diwkirs did an internet search of some recemtly coined words or fashionable expressions". Here's how the results compared to 2012 2012 1999 act that Dekins's method of using are not perfect, we can clearly see which memes are strong mentions as a gauge af popularity MILHOUSEIS NOT A MEME The Mihouse is not a meme' meme has been credited as an example of the first forced mene h the holy gral What maes hause urique hs that he wan punhed by anonymous users on 4chan, For a great description of this phenomenon check out knowyourmeme.com meme'. For advertisig and media agencies Longitudinally: A meme, such as a fairytale or song, is passed down rom on, generation to the nest. Horiaontally: A meme, such as viral Internet content, ts passed around : witin a peer group. vertical dssemination of as intemet there was this thing called Crazy Frog... and the whole thing starts agsin The best internet memes disguise their Everything on 4chan is Good Guy Greg SEED blue-eyed portrayals of Christ, which dieguise the fact thet Christianity started on another contrert. Or the fact that the word mone gradually d ancing Fnaly, here is the second most popular definition Meme n. Used to give a bit of pseudo-academic gravitas to stupid viral set. Produced by: NEO MAMMALIAN STUDIOS

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0000 Pinnacle of humor in 2012 Lays = indestructible Classic = empty = strong = bad e = slow = epic

"Why don't kids play outside. nowadays?" Outside nowadays: Tea

your* sadness 1 meme at a time *me doing my best to make you smile

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