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Origin Entry: Disney's "Primos" Racism Controversy

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THE SPANISH LANGUAGE ISN'T A LATIN AMERICAN LANGUAGE. IT'S A LANGUAGE THE SPANISH CONQUISTADORS FORCED UPON LATIN AMERICAN PEOPLE. THE ONLY REASON WE'RE LATIN PEOLPE AND.... June/22/2023 by Raul Martin AUCH!! Raul Martin NEITHER DOES ENGLISH IT'S AN AMERICAN LANGUAGE

THE VIRGIN "OYE PRIMOS" THE CHAD "OE CAUSAS" J Son Hagen

NASHO TACOU SHIMEE CHANGAW @Kuroblanche

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Natasha Kline ("Primos" creator) Instagram response...

Wow. What a The... uh... uh... conversation happENING AROUnd Primos is something I could neveR have predicted. a week The negativity has Been... well, to Be Honest, pretty traumatizing. It made me douBT myself, my project, my intentions... Ouch... You Should commit suicide I WANT q TO KILL YOU If I Ever Meet You... YOU DON'T COUNT WAREN'T ENOUGH THE RIGHT This is FOR YOU IF I stay HeRe, MAYBE THEY'LL Never Find me... 00₂ GOD, I CAN'T CARRY ANYMORE!! THESE ARE MESSAGES Me and Members OF MY CREW HAVE HeARd OUR WHOLE LIVES. But when I look out at the Community I Live in, that I was Raised in, here in LOS ANGELES... I'm Reminded of The Sunset makes everything Look Yellow Right Now... my I'm proud of the place I'm Representing. I'm proud of the people in my life who are Referenced in this project. I'm proud and excited to Represent Something that may be hasn't been seen animation yet. in And FOR ALL Those who question me... much So truth. I send you love. MALATE we YOU want you to know, I'm I holding this story in my heaRt so closely. It is Safe with and it me, means the world that Disney is allowing me to tell it. The story of PRimos is important to me. Because it's my story. Love from Natasha Kline

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Actually better representation

//// MUCHA LYCHA! NICKELODEON M EL TIGRE THE ADVENTURES OF MaNNy Rivera *LIFE 109 created by Natasha Kline €8, H Boles NICKELODEON

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¡Callate Gringos!

ICALLATE! cxcoco ce IGRINGOSI

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Mexican Girls in Mexican Cartoons vs. "Latinx" Cartoons

MEXICAN GIRLS IN MEXICAN CARTOONS MEXICAN GIRLS IN "LATINX" CARTOONS JAVIS UZUNITY A

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Actually Good Mexican Characters

M "You guys always act like you're better than me" 0% F Primos All MUCHA TYCHA! Global 110 FITC Global

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OH FUC-

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"Disney se propuso a realizar la serie mas ofensiva para Latinoamerica... ¿"PRIMOS" sera el nuevo The Loud House?"

00 10/r YO LA QUIERO AUN MAS RACISTA Y OFENSIVA POSIBLE. QUIERO UNA CARICATURA IGUAL A ESTA PERO LATINX alla SR. RATON YA EXISTE Y ES UN SPINOFF DE ESA SERIE... you Dibujos Feos Pluma Papel iOYE! iPRIMOS! ESTA NUEVA CARICATURA SE LLAMA "PRIMOS" Y A UNA BEBE LE PUSIMOS "CUQUITA"

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I'm going to make an animated series set in Japan called "Kaguai desu ne", where the characters live in a neighborhood called "Hiroshima", they live in a tiny apartment eating rice and one of the characters is called Manko-chan.

La Hipotenusa @_La_Hipotenusa_ Voy a hacer una serie ambientada en Japón llamada kaguai desu ne, cuyos personajes vivan en un barrio que se llame Hiroshima, que vivan en un apartamento minúsculo comiendo arroz y que uno de los personajes se llame Manko-chan. Aquí el primer concept art. Translate Tweet SHA! 0 C ... HU Kaguay Jesu NE*

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Primos Pitch Bible (5 of 5)

PRIMOS CREATIVE BRIEF Primos gives us an opportunity to strengthen our engagement with the Latinx audience by providing more resonant content through characters that reflect them and cultures and storylines that are relevant to their lives. Our series is rooted in reality that extends beyond the creator, Natasha's experiences. These authentic characters and stories depicted in Primos are highly relatable to our Latinx audience. 66 When I was watching primos, I felt I was watching my life and my family for my birthday. I live with my grandma and her sisters come to visit a lot. When my cousins come to visit the house feels full, there are so many of them. They run and eat all our snacks. But I love them and sometimes I get mad when they eat all my snacks but I like that they come and visit especially for my bday Christmas."- Girl 10/11, Hispanic and Tater is a fun and adventurous girl just like me from a Spanish family and lots of cousins. The show is so much about my family. My mom always tells me that my brother and my cousins will always be there for me."- Girl 10/11, Hispanic

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Primos Pitch Bible (4 of 5)

PRIMOS Myrna Velasco Tater CREATIVE BRIEF Melissa Villaseñor Cristina Valenzuela Lulu, Lola, Lucita, Benito Jr. and Cookita Nellie Our Cast of Primos! Elizabeth Grullon Jonathan Melo Scooter Tita Michelle Ortiz Bibi Angelica Maria Buela Rick Simon Cousin Bud, Little Ben Jim Conroy Bud

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Primos Pitch Bible (3 of 5)

PRIMOS CULTURAL RELEVANCE In the kids media landscape overall, 6% of lead characters are Hispanic and 8% of total characters are Hispanic - Hispanics are the most underrepresented ethnicity group in kids media compared to census (Census: Hispanic kids <18 make up 25% of the population) CREATIVE BRIEF Disney Channel has 9 Hispanic characters/130 total characters within our current series main cast (primary or secondary characters). Only 1 of these characters comes from an animated program (The Owl House). Few series in the kids landscape highlight Hispanic culture as a part of the storytelling. Victor and Valentino and The Casagrandes are the only current animated series with a majority Hispanic cast. More than 1/3 of TV households with K6-11 are low-income. Similarly, for Disney Channel, around 1/3 of viewers live in low income housing. In the kids media landscape, urban and lower income living situations are underrepresented. Most series feature suburban, middle income living situations. Natasha and Her Real Life Primos 8.8 AYSO Natasha's neighborhood in Fontana

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Primos Pitch Bible (2 of 5)

PRIMOS CREATIVE BRIEF WHY DISNEY * Comedy with Heart - With a wacky and boisterous extended family living together under one roof, chaos and comedy go hand-in-hand in Primos. Despite the challenges, Tater and her primos learn that the key to family is unconditional support and acceptance. * Authentic Points of View Through Inclusive Storytelling - Inspired by Natasha's childhood, Primos showcases a Latinx, multi-generational family in intimate ways unique to this show. Family dynamics are explored through both a personal and cultural lens that is inviting and enlightening for all. * Relatable and Surprising Characters and Worlds - Tater is a beautiful balance of being eccentric and deeply relatable. Some kids will see themselves in her home, whether it's her socio-economic status, her neighborhood, or having her abuela down the street. Other kids will see they share her journey to discovering what makes her special. And as they connect to this world and journey they will live vicariously through Tater during her wild, exhilarating, and empowering "summer of primos." * Fantastical Wish Fulfillment - Tater has big dreams and a larger-than-life imagination, as shown by entries in her super secret diary, which turns her private thoughts into grandiose animation sequences. Eventually, Tater will realize the support and company of her primos is all she really needs to have great adventures and be her best Tater. * Stories That Matter – Primos showcases an endearing and inspiring Latinx family. As a personal story, authenticity is baked into our main character, Tater, and the show leans into the relatable lessons Natasha learned firsthand: You don't need to transform in order to find what makes you unique and sometimes family are the only ones who can help you see it!

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Know Your Meme

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