Know Your Meme
December 7, 2021 Ubisoft announces it will be shoehorning NFTS into its Tom Clancy game Ubisoft announced that it would be adding NFTS to its Tom Clancy's Ghost Recon Breakpoint title, allowing players to buy "Digits": artificially scarce in-game weapons, vehicles, and cosmetics. The announcement video on YouTube sported a 96% dislike ratio shortly after, with the top comment accusing Ubisoft of "milking the Ghost Recon franchise for literally Ubisoft "Wolf every cent while putting in Enhanced Helmet A" minimal effort into the NFT (attribution) actual game itself". Many Ubisoft developers were also caught off guard: some were worried they would be forced to include NFTS in their own games, while others raised environmental concerns that come with the NFT technology stack. The project had a very underwhelming reception- two weeks after its launch, they had sold only fifteen of the more than 2,000 NFTS, for a total of around $400. • "Ubisoft's NFT Announcement Has Been Intenselv Disliked", Kotaku

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