Know Your Meme
NEW SERIES . Why is the production moving to Boulder? o Own a new studio, most animation will be going through them. o They are doing the movie so they will also do the animation . Will the new show look different from FIM animation? o Different character design in harmony . Are there any new technologies or techniques being used in Boulder which could help explain the series move? Any cool "firsts" or animation advancements we could leverage with press? Will the new show be a continuation of the movie universe? o yes . Will the new show appeal to a different audience (younger/older)? o Demographic same core as we have now . Will there be all new voice talent, or will the mane six actors remain in any way? Will the mane six still be the focus (with new voices), or will it be all new ponies? O TBD, series talent will be sound a likes for the movie talent. . Why are you shifting to new voice talent? o Reboot of Franchise, toy will follow the look of movie, 8/1/2020 Will the new cast will reflect diversity of culture /ethnicity/ race/gender/etc? . o Yes . Will the writing/creative direction continue to be driven by Meghan and the existing team? o Lead by Meghan and a new team. . Will the new show continue to be on Discovery Family? o TBD . Why do you think MLP fans will still love the new series? o Retaining core DNA, and pulsing it up OVERALL . How to these changes fit into the overall strategy for the brand? o There's a time for change, get ahead of the ever changing landscaping. Time to rethink and reboot. We're seeing changing across all entertainment and how and where they're watching o Consumer insight . What is the number of animators working on each of the projects? o Over 100 crew on Movie . Do you still have plans to continue Equestria Girls? o Stay Tuned, but yes

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Know Your Meme

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