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About

USB Insertion Issues refers to difficulties some encounter when trying to insert a USB connection into a USB port. It is also known as the USB Paradox due to the fact that, despite there being a 50/50 chance of inserting it the right way, it often can take individuals three or more tries to have the connection go in correctly.[1]

Origin

The USB 2.0 drive was introduced in 1996. The phenomenon of insertion issues has been experienced since the format gained wide usage. One of the earliest known memes evoking it was a Rage Comic published on the website 9GAG. [2] The post received more than 4,000 points (shown below).

Doesn't fit, Plug in USB flipit Doesn't fit, Now it fits flip it again VIA 9GAG.COM

Spread

That year, Lifehacker[3] posted an article about the phenomenon and how to avoid it. They wrote:

Look at the top of your next cable. On one side is the manufacturer's logo, and on the other is the USB symbol (sometimes with another manufacturer logo underneath the symbol). The USB cable always plugs in with the USB symbol facing UP on your laptop. If you have a vertical monitor with USB ports, the USB cable always plugs in with the USB symbol facing you.

Over the next decade, memes involving USB drives continued to get more common. On August 15th, 2014, Star Trek actor George Takei tweeted [4] a meme about it. the post received more than 700 likes and 300 retweets in less than six years (shown below, left).

On October 1st, 2015, ClickHole published a video "Beautiful! This Woman Eventually Gets Her USB Cord Plugged In." The post received more than 7,500 views in less than five years (shown below, right).

Oh Muu George Takei @GeorgeTakei Can't they make these work no matter which way you plug them in? OPLUGGEDA USBIN ON THE FIRST TRY THERE'S NOTHING STOPPING ME TODAY 3:19 PM Aug 15, 2014 IFTTT

Various Examples

Inserting a usb be like: Wrong Wrong Correct
vevo YOYO
people that get the usb stick in first try Nasa scientists

It's a well known fact that you must spin a USB three times before it will fit. From this (intel) we can gather that a USB has three states: Software Up position Down position Superposition Until the USB is observed it will stay in the superposition. Therefore it will not fit until observed except for in cases of USB tunnelling.
The world if USB plugs would go in first try
A USB has two long sides right? Yup. Sothere is only two possible ways it can go in Yup. So I should only have to try at most two time's before getting it right nope nope

Search Interest

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