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Sunk Cost Fallacy, Appeal to Emotion, Ad Hominem refers to a series of Wojak and Yes Chad memes in which one character argues with another, who answers with terms including, "sunk cost fallacy," "appeal to emotion," "ad hominem" and "whataboutism" to shut down the argument. The exploitable meme format is inspired by a February 2022 post to Twitter and was popularized over the course of the year, often with people replacing the character on the left and altering the man on the right.

Origin

On February 9th, 2022, Twitter[1] user @JUNlPER posted a Soyjak meme captioned, "The Fallacy Understaner," showing a Wojak character surrounded by terms used to callout logical fallacies, such as, "red herring," "did you just use an ad hominem," "nice appeal to ignorance" and "this is a sunk cost fallacy," garnering over 6,100 likes in two months (shown below).

The Fallacy Understander my dude did you just use an ad hominem? this is a circular argument red herring this is a sunk cost fallacy my dude does it feel good to fall down that slippery slope? i can't believe you strawmanned me this is just an equivocation nice appeal to ignorance false dillema

On March 2nd, iFunny[2] user FriendlyPhallicFailure posted a similar meme using a version of the "Yes Chad" meme in which a mother yells at her son about leaving her to travel the world. In the meme, the son refutes all of her arguments with the terms, "sunk cost fallacy," "appeal to emotion" and "ad hominem" (shown below). The post gained roughly 22 smiles in a year. It was then reposted to /r/196[3] by Redditor u/Dodge-Viper-2000 on June 22nd, garnering over 15,600 upvotes in 10 months

ou You can't leave me after 15 years just to go travel the world! Think of how our children would feel about their father abandoning them! How could you ever even think about doing this, you selfish bastard!!! Do D Off Sunk cost fallacy Appeal to emotion Ad hominem

Spread

The format spread over the course of 2022, inspiring numerous variations. On June 25th, 2022, Instagram[4] user punished.dmitri.amiibo posted a Breaking Bad version of the meme, garnering over 280 likes in 10 months (shown below, left). It was then reposted to Facebook[5] by Daily Reminder on June 28th, garnering over 580 reactions and 160 shares and to /r/PhilosophyMemes[6] that July, garnering over 960 upvotes in nine months. On June 21st, Twitter[7] user and webcomic creator Haus of Decline posted a comic similar to the memes, garnering over 36,000 likes in nine months (shown below, right).

you cant just ruin our marriage of 15 years by starting to cook meth! think of how your connections to the cartel could endanger our children How could you ever even think about doing this, you selfish bastard!!! Sunk cost fallacy Appeal to emotion Ad hominem
DEBATE ME! GA APPEAL TO EMOTION! BA AD HOMINEM

On July 15th, Instagram[8] user totalphilosophy posted a version of the meme that gained over 580 likes in nine months. On the same day, Instagram[9] user chadcapy posted a version of the meme about capybara and YouTuber Urban Rescue Ranch, garnering over 3,400 likes in the same span of time (shown below).

"Give me your capybaras." "Ad Hominem" "What kind of creep asks for another persons pets?" "Imagine if I asked for YOUR pet." "Whataboutism" "It's not even legal to have capys in your country." "Appeal to authority fallacy" 3553

On September 8th, 2022, Instagram[10] user cloakermccloakerson posted a version of the meme that garnered over 1,400 likes in seven months (shown below). It was reposted by Instagram[11] user salad.snake on September 13th, garnering over 49,100 likes in the same span of time.

C Please...! Please don't leave us! Wait! We need you! Your son, NEEDS you! How could you have spent our savings? D Sunk cost fallacy Appeal to emotion Ad hominem Aus

On March 9th, 2023, Twitter[12] user @UpdatingOnRome posted a version of the meme, garnering over 440 likes in a month. On April 3rd, Twitter[13] user @LambdaBestGirl2 posted a version of the meme referencing the Homophobic Ruby meme, garnering over 3,100 likes in four days.

Various Examples

Your friend Jeffrey was charged with trafficking of minors. Have you thought about all the misery you caused? You're a narcissistic sociopath!! Association fallacy Appeal to emotion Ad hominem
-Look, you've got to eat because I tell you to and I'm your mother -Appeal to authority fallacy. -You're a naughty boy if you don't eat -Ad hominem. -Please, I'll be sad if you don't eat it -Appeal to emotion fallacy. -When you don't eat you get cranky -C-- Hoc, Ergo Propter Hoc.
"What are your bank details"? "What kind of creep asks for another persons bank details???" "Ad Hominem" "Imagine if I asked for YOUR bank details" "Whataboutism" "It's ILLEGAL to steal peoples "Appeal to authority fallacy" money"
Long has my father, kept the forces of Mordor at bay. By the blood of our people are your lands kept safe! What would a ranger know of this matter? Sunk cost fallacy Appeal to emotion Ad hominem SHIRE AL
You're just making your life more complicated than it needs to be! But you'd be betraying your transphobic family! YOU'RE NOT OLD ENOUGH TO KNOW Sunk cost fallacy Appeal to emotion Ad hominem
You can't just get rid of me after years of using me for your campaign! I worked my ass off to be noticed by you! for you to acknowledge me as your son!! I hope our paths don't cross in hell you bald m-----------!! en Sunk cost fallacy Appeal to emotion Ad hominem $

Search Interest

Unavailable.

External References

[1] Twitter – juniper

[2] iFunny – FriendlyPhallicFailure

[3] Reddit – 196

[4] Instagram – punished.dmitri.amiibo

[5] Facebook – Daily Reminder

[6] Reddit – philosophymemes

[7] Twitter – hausofdecline

[8] Instagram – totalphilosophy

[9] Instagram – chadcapy

[10] Instagram – cloakermccloakerson

[11] Instagram – salad.snake

[12] Twitter – UpdatingOnRome

[13] Twitter – LambdaBestGirl2



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