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Average Amount Raised by Category $45,000 $40,000 $35,000 $30,000 $25,000 $20,000 $15,000 $10,000 $5,000 $0 Copyright © 2012 Benjamin Jackson, The Next Web
Average Amount Raised by Category $45,000 $40,000 $35,000 $30,000 $25,000 $20,000 $15,000 $10,000 $5,000 $0 Copyright © 2012 Benjamin Jackson, The Next Web

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Crowdfunded projects on Kickstarter in 2012 Money pledged, Sm Average pledge, $ Success rate*, % 0 20 40 60 80100 0 20 40 60 80 0 20 40 60 80 Dance Theatre Music Games Film and video Design Music Technology Publishing Food Art Comics Theatre Fashion Photography Dance Source: Company reports Technology Design Film and video Food Fashion Dance Theatre Photography Art Music Games Publishing Comics Comics Film and video Design Food Technology Photography Games Publishing Fashion "Fully funded projects as % of all projects
Crowdfunded projects on Kickstarter in 2012 Money pledged, Sm Average pledge, $ Success rate*, % 0 20 40 60 80100 0 20 40 60 80 0 20 40 60 80 Dance Theatre Music Games Film and video Design Music Technology Publishing Food Art Comics Theatre Fashion Photography Dance Source: Company reports Technology Design Film and video Food Fashion Dance Theatre Photography Art Music Games Publishing Comics Comics Film and video Design Food Technology Photography Games Publishing Fashion "Fully funded projects as % of all projects

Kickstarter

Breakdown of Funding by Category $1,781,030 $1,536,454 $1,059,970 $3,450,499 $3,859,151 Film & Video $4,566,329 -Music Design Games Art Writing Technology Theatre Food Comics Photography Fashion Dance $33,141,709 $6,215,512 $6,294,194 $6,392,183 $13,040,552 $22,320,400 $15,969,075 Copyright © 2012 Benjamin Jackson, The Next Web
Breakdown of Funding by Category $1,781,030 $1,536,454 $1,059,970 $3,450,499 $3,859,151 Film & Video $4,566,329 -Music Design Games Art Writing Technology Theatre Food Comics Photography Fashion Dance $33,141,709 $6,215,512 $6,294,194 $6,392,183 $13,040,552 $22,320,400 $15,969,075 Copyright © 2012 Benjamin Jackson, The Next Web

Kickstarter

Total Raised $180,000,000 $160,000,000 $140,000,000 $120,000,000 $100,000,000 $80,000,000 $60,000,000 $40,000,000 $20,000,000 $0 4/28/11 5/28/11 6/28/11 7/28/11 8/28/11 9/28/11 10/28/11 11/28/11 12/28/11 1/28/12 2/28/12 3/28/12 Copyright © 2012 Benjamin Jackson, The Next Web
Total Raised $180,000,000 $160,000,000 $140,000,000 $120,000,000 $100,000,000 $80,000,000 $60,000,000 $40,000,000 $20,000,000 $0 4/28/11 5/28/11 6/28/11 7/28/11 8/28/11 9/28/11 10/28/11 11/28/11 12/28/11 1/28/12 2/28/12 3/28/12 Copyright © 2012 Benjamin Jackson, The Next Web

Kickstarter

Number of Projects Funded per Day 140 120 100 80 60 40 20 4/28/11 5/28/11 6/28/117/28/11 8/28/11 9/28/11 10/28/11 11/28/11 12/28/11 1/28/12 2/28/12 3/28/12 Copyright © 2012 Benjamin Jackson, The Next Web
Number of Projects Funded per Day 140 120 100 80 60 40 20 4/28/11 5/28/11 6/28/117/28/11 8/28/11 9/28/11 10/28/11 11/28/11 12/28/11 1/28/12 2/28/12 3/28/12 Copyright © 2012 Benjamin Jackson, The Next Web

Kickstarter

KICKSTARTER DURING THE GREAT DEPRESSION Very Tiny Coffin for My Firstborn Son by Wiktor Brodowski Backers New York, NY Death Boxes Comments I am in need of a coffin for my firstborn son, who has perished due to influenza. Launched Sep 7, 1933 O Funding ends Sep 17, 1933 ackers $0 plodged of $4 goal 10 In 1923, I come to this country with only three dollars to aiys to g my unusual name. Now, after many years of hard work, I have no dollars. My wife has a dollar, but she is saving it for a "rainy day." I say, "Matoshka, has the rain not arrived? My genitals are shielded only by newsprint; my stomach routinely says 'still more rat carcass, Wiktor? If only I was a millionaire, I would buy an umbrella--to protect myself from all of this rain!" But merely she says 'no, Wiktor,' and resumes hitting her head on our modest dining-plank. (She is insane, you understand.) Back This Project st This project will only be funded if at least S4 is pledged by Sunday Sep 17, 1933 10:15pm EDT Yet not even ten whole dollars could make our lya cease to be dead. Wiktor Brodowski lya was a delightful child. Were it not for the large yellow lesions, and the so few fingers, you might think who is this handsome child actor from the American 2 created 3 backed Ej %, .. 110 trends pictures, and for what reason is he residing with Wiktor, Webuldes noted tomato swindler?' Many times, tossing the old ball-of-garbage with llya, I contemplated the same question. Some other questions I contemplated include: "Why all the time llya is shaking as if in icebox, when it is such a beautiful warm day?" and why is llya pulling this precocious prank, where he pretends he is unable any longer to use legs? See ful bio I have made the arrangements with Georgi the Coffin Maker, the brother of my wife. He demands $4, despite o backers Limited (1 of 1 left) llya's body not requiring very much wood. (If you have am now the owner of an ever witnessed a small diseased dog making a meal of expertly filched tomato-you, a smaller, even more diseased dog, llya is much like the smaller dog, in his appearance.) I say 'Georgi amEstimated delivery: Jan 1933 family! Perhaps a bargain is in the cards, here?' But Georgi has long been blind, and cannot be sure I am ledge $2 or more family, as opposed to malicious trickster lookingforfree O backers Limited (1 of 1 left) tiny coffin Pledge $1 or more after contributing this amount. It is a great honor, that you would contribute 25% of And so I am forced to beg. I am aware how disgusting it your is, to request funds in this manner. So many are without cloths, and shelter, and consumptions, and here I come to you-a strangerl-hoping my silly fancies to be fulfilled. You think, first you are demanding I pay for your first and only son's burial device-what, nexPledge S4 or more should provide you with medicine for your weakening-bones disease?" tiny death-house. If you own a dish, I will wash it nightly Estimated delivery: Jan 1934 0 backers Limited (1 of 1 left) But can perceive of no other option. Georgi is steadfast in his demands, and remains blind. Matoshka is believing at the moment that she is a bird, and is only useful for frenzied arm-flapping. Ilya is beginning to smell worse than he did while alive; I am ashamed to say it, but I do not know for how much longer I car share a bed with him. Probably you are some sort of king, if you can freely dispense with a sum such as this. So allow me to inquire: Is your court in need of a jester? Many years ago I was a not-shabby onion juggler and to onion-juggle for a royal personage s yourself? And have my tiny son buried in a box of suitable size? This, to a measly tomato filcher, would be as beneficial as being rid of my rapid limb Thank you for your time -Wiktor Estimated delivery: Jan 1934
KICKSTARTER DURING THE GREAT DEPRESSION Very Tiny Coffin for My Firstborn Son by Wiktor Brodowski Backers New York, NY Death Boxes Comments I am in need of a coffin for my firstborn son, who has perished due to influenza. Launched Sep 7, 1933 O Funding ends Sep 17, 1933 ackers $0 plodged of $4 goal 10 In 1923, I come to this country with only three dollars to aiys to g my unusual name. Now, after many years of hard work, I have no dollars. My wife has a dollar, but she is saving it for a "rainy day." I say, "Matoshka, has the rain not arrived? My genitals are shielded only by newsprint; my stomach routinely says 'still more rat carcass, Wiktor? If only I was a millionaire, I would buy an umbrella--to protect myself from all of this rain!" But merely she says 'no, Wiktor,' and resumes hitting her head on our modest dining-plank. (She is insane, you understand.) Back This Project st This project will only be funded if at least S4 is pledged by Sunday Sep 17, 1933 10:15pm EDT Yet not even ten whole dollars could make our lya cease to be dead. Wiktor Brodowski lya was a delightful child. Were it not for the large yellow lesions, and the so few fingers, you might think who is this handsome child actor from the American 2 created 3 backed Ej %, .. 110 trends pictures, and for what reason is he residing with Wiktor, Webuldes noted tomato swindler?' Many times, tossing the old ball-of-garbage with llya, I contemplated the same question. Some other questions I contemplated include: "Why all the time llya is shaking as if in icebox, when it is such a beautiful warm day?" and why is llya pulling this precocious prank, where he pretends he is unable any longer to use legs? See ful bio I have made the arrangements with Georgi the Coffin Maker, the brother of my wife. He demands $4, despite o backers Limited (1 of 1 left) llya's body not requiring very much wood. (If you have am now the owner of an ever witnessed a small diseased dog making a meal of expertly filched tomato-you, a smaller, even more diseased dog, llya is much like the smaller dog, in his appearance.) I say 'Georgi amEstimated delivery: Jan 1933 family! Perhaps a bargain is in the cards, here?' But Georgi has long been blind, and cannot be sure I am ledge $2 or more family, as opposed to malicious trickster lookingforfree O backers Limited (1 of 1 left) tiny coffin Pledge $1 or more after contributing this amount. It is a great honor, that you would contribute 25% of And so I am forced to beg. I am aware how disgusting it your is, to request funds in this manner. So many are without cloths, and shelter, and consumptions, and here I come to you-a strangerl-hoping my silly fancies to be fulfilled. You think, first you are demanding I pay for your first and only son's burial device-what, nexPledge S4 or more should provide you with medicine for your weakening-bones disease?" tiny death-house. If you own a dish, I will wash it nightly Estimated delivery: Jan 1934 0 backers Limited (1 of 1 left) But can perceive of no other option. Georgi is steadfast in his demands, and remains blind. Matoshka is believing at the moment that she is a bird, and is only useful for frenzied arm-flapping. Ilya is beginning to smell worse than he did while alive; I am ashamed to say it, but I do not know for how much longer I car share a bed with him. Probably you are some sort of king, if you can freely dispense with a sum such as this. So allow me to inquire: Is your court in need of a jester? Many years ago I was a not-shabby onion juggler and to onion-juggle for a royal personage s yourself? And have my tiny son buried in a box of suitable size? This, to a measly tomato filcher, would be as beneficial as being rid of my rapid limb Thank you for your time -Wiktor Estimated delivery: Jan 1934

Kickstarter
1930s history print coffin great depression

What makes a MILLION DOLLAR KICKSTARTER PROJECT The 7 Figure Projects, and What They Did. Projects that raised over a million plus in 2009, 2010&201: None. Projects that raised over a million dollars in 2012: Foen 1 Poject Evemity Dauble Fine Funding 151.83) $48.3M 32 22m Oculus Rin So What Can These 14 Million Dollar+ Projects Tell Us? Namber of Million Dolla Projects by Category Short &Sharp 8 Median length of Videos 3 minut 57 as% had.video) on Technology Medan project length: i days ll projects between ay-37 days lona All Other Categories Combined: Average Appeoimane Amount $473,3II ero 14,826 17,o1O Stretch Goals: Offsiting: Reward Levels: Projects using them: Number of 50% million , Most: 64 dollar+ Median: 14 Most: projects (Reaper Miniatures) pledges off Fewest: 9 Fewest: 3 Kickstarter oubletime Adivencur Wasteland a) (usually via Get a Copy . PayPal) Medi a tier: Rejected by some such as Ouya for being too gimicky. Qout of 14 Very popular on eward tier: many projects 25 Swap Credibility& Traffic With Others: In mose casos, these wee arranged and pulished befoee the Medan Number of from the Projects Pst Herald 13 All made sure to esplain why by showing ¢samples Many projects also rranged to acthve Kickcarter project The Lesson? reuent Communication considering thaa the million dollar projects: Post updates every couple of days (on average, one update ..and they posted answers to an average of 17 Frequently Asked Questions each 1.78 days) from an average of 36,500 ther Funding Gais n a Medan Tme Gordy 2 days Think being outside the US/UK Means you can't run a Kickstarter? Think again. Locations of the 14 (Nalti) Million Dollar Projects: Brought to you by the goed folks over at KICKSTARTERS'OH Lears how se launch and fund your projct over an hat,wwe te rer ee
What makes a MILLION DOLLAR KICKSTARTER PROJECT The 7 Figure Projects, and What They Did. Projects that raised over a million plus in 2009, 2010&201: None. Projects that raised over a million dollars in 2012: Foen 1 Poject Evemity Dauble Fine Funding 151.83) $48.3M 32 22m Oculus Rin So What Can These 14 Million Dollar+ Projects Tell Us? Namber of Million Dolla Projects by Category Short &Sharp 8 Median length of Videos 3 minut 57 as% had.video) on Technology Medan project length: i days ll projects between ay-37 days lona All Other Categories Combined: Average Appeoimane Amount $473,3II ero 14,826 17,o1O Stretch Goals: Offsiting: Reward Levels: Projects using them: Number of 50% million , Most: 64 dollar+ Median: 14 Most: projects (Reaper Miniatures) pledges off Fewest: 9 Fewest: 3 Kickstarter oubletime Adivencur Wasteland a) (usually via Get a Copy . PayPal) Medi a tier: Rejected by some such as Ouya for being too gimicky. Qout of 14 Very popular on eward tier: many projects 25 Swap Credibility& Traffic With Others: In mose casos, these wee arranged and pulished befoee the Medan Number of from the Projects Pst Herald 13 All made sure to esplain why by showing ¢samples Many projects also rranged to acthve Kickcarter project The Lesson? reuent Communication considering thaa the million dollar projects: Post updates every couple of days (on average, one update ..and they posted answers to an average of 17 Frequently Asked Questions each 1.78 days) from an average of 36,500 ther Funding Gais n a Medan Tme Gordy 2 days Think being outside the US/UK Means you can't run a Kickstarter? Think again. Locations of the 14 (Nalti) Million Dollar Projects: Brought to you by the goed folks over at KICKSTARTERS'OH Lears how se launch and fund your projct over an hat,wwe te rer ee

Kickstarter

Discover great projects Start your project BLOG HELP Me The Loch Ness Monster A crustacean from the paleolithic era send message PROJECT HOME UPDATES 0 BACKERS 0 COMMENTS 0 0 $0.00 59 BACKERS PLEDGED OF $3.50 GOAL DAYS TO GO THIS PROJECT WILL ONLY BE FUNDED IF AT LEAST $3.50 IS PLEDGED BY TUESDAY APR 10, 12:41PM EDT BACK THIS PROJECT $1 MINIMUM PLEDGE PLEDGE $3.50 OR MORE 0 BACKERS ABOUT THIS PROJECT Will ask for more money I need about tree fiddy Estimated Delivery: Apr 2012
Discover great projects Start your project BLOG HELP Me The Loch Ness Monster A crustacean from the paleolithic era send message PROJECT HOME UPDATES 0 BACKERS 0 COMMENTS 0 0 $0.00 59 BACKERS PLEDGED OF $3.50 GOAL DAYS TO GO THIS PROJECT WILL ONLY BE FUNDED IF AT LEAST $3.50 IS PLEDGED BY TUESDAY APR 10, 12:41PM EDT BACK THIS PROJECT $1 MINIMUM PLEDGE PLEDGE $3.50 OR MORE 0 BACKERS ABOUT THIS PROJECT Will ask for more money I need about tree fiddy Estimated Delivery: Apr 2012

Kickstarter

PARSONS THE NEW SCHOOL FOR DESIGN CS MICA Parsons The New School for Deslgn Maryland Institute College of CInema Speakeasy The Geraldine R. Pratt DODGE GOOD FOUNDATION GOOD Geraldine R. Dodge Foundatlon Pratt Institute S AL T Is 「TRIBECA FILM INSTITUTE RHIZOME.ORG BOSTON Rhlzome School of the Museum of Fine Arts Tribeca Fllm Institute
PARSONS THE NEW SCHOOL FOR DESIGN CS MICA Parsons The New School for Deslgn Maryland Institute College of CInema Speakeasy The Geraldine R. Pratt DODGE GOOD FOUNDATION GOOD Geraldine R. Dodge Foundatlon Pratt Institute S AL T Is 「TRIBECA FILM INSTITUTE RHIZOME.ORG BOSTON Rhlzome School of the Museum of Fine Arts Tribeca Fllm Institute

Kickstarter

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