September 30th vs. October 1st

About

September 30th vs. October 1st refers to a series of jokes most popular on Twitter where people post a normal-looking photo to represent "September 30th" and a photo of the same subject looking much more Halloween-themed to represent "October 1st."

Origin

On September 30th, 2014, Twitter user @loughlanlohan tweeted the format using pictures of actress Emma Roberts, gaining 2 retweets and 12 likes (shown below, left). The following day, user @travelingsong posted a much more popular example using pictures of singer Lana Del Rey, gaining over 870 retweets and 1,100 likes (shown below, right). This was cited by The Daily Dot^[1] as the post to have popularized the meme.

Spread

Over the following years, the format would become popular around Halloween. In 2016, both Daily Dot^[1] and Buzzfeed^[2] published articles about the meme. Popular extant posts from that year include a post by @___panther using a character from The Office that gained over 1,100 retweets and 1,000 likes (shown below, left) and

The format has continued to be popular into 2018. On September 30th, 2018, Twitter user @conkface posted a video comparing Steven Universe to Sans, gaining over 6,200 retweets and 20,000 likes (shown below, left). The same day, a post by @vApathyv using images from Marvel's Spider-Man gained over 520 retweets and 1,700 likes (shown below, right).

Various Examples

Search Interest

External References