Qué Mira, Bobo? / Anda Palla Bobo

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¿QUE MIRA BOBO? ANDA PA' ALLA 09/12/2022 22

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About

Qué Mira, Bobo?, also known as Anda Palla Bobo or Que Miras, Bobo?, refers to a viral video of Argentinian football player Lionel Messi saying in Spanish, “What are you looking at, idiot? Go there!” to a rival player from the Netherlands after the Argentine National Team qualified for the 2022 FIFA World Cup semifinals in Qatar. The catchphrase was then turned into a meme on Twitter and was eventually shared across other social media platforms in December 2022.

Origin

On December 10th, 2022, the Argentine National Team beat the Netherlands Team with penalties in the 2022 FIFA World Cup. The end of the match had both teams agitated and aggressive^[1], which lead to the message sent by Lionel Messi^[2] to Wout Weghorst during an interview after the game ended, saying “Qué mira, bobo?” to the rival player. The moment went viral immediately on social media, where many reactions from users appeared, like in this post by @soyelcachi,^[3] which garnered 415,000 views and 28,700 likes in two days.

“Que miras bobo”DOBLAJE LATINO JAJAJA pic.twitter.com/Wdy0mQeTiq

— C☀️C☀️ (@SoyElCachi) December 10, 2022

Spread

The moment generated a series of memes on social media. The phrase was also quickly advertised in the popular e-commerce platform Mercado Libre,^[4] with the image below showing some items inspired by it.

QUE MIRA BOBO? R ANDA PA' ALLA Nuevo 13 vendidos Remera Que Mirá Bobo Anda Pa Alla Hombre Mujer Algodón $3.572 en 6x $88318 Ver los medios de pago Llega el lunes Solo en CABA y zonas de GBA Comprando dentro de las próximas 6 h 5 min Beneficio Mercado Puntos Ver más formas de entrega Devolución gratis Tenés 30 días desde que lo recibis. Conocer más Color: Que Mirá Bobo Anda Pa Alla N----

¿QUE MIRA BOBO? ANDA PA ALLA, BOBO Nuevo Taza Que Mira Bobo Anda Pa Allá - Messi Ceramica $1.780 $1.691 5% OFF en 6x $4181⁰0 Ver los medios de pago Llega el lunes Solo en CABA y zonas de GBA Comprando dentro de las próximas 6 h 7 min Beneficio Mercado Puntos Ver más formas de entrega Devolución gratis Tenés 30 días desde que lo recibis. Conocer más Stock disponible

The unexpected phrase said by Messi got the Argentinian Nico Melana to keep the moment forever in his body by tattooing Messi’s silhouette with the text “Anda, palla bobo,” which translates to "Keep moving, idiot." The tattoo was reposted by boris.gibaut^[5] on Instagram on December 10th, 2022, receiving 87,000 likes and 573 comments in three days (seen below).

gB boris.gibaut Buenos Aires, Argentina ANDA PALLA BOBO! MESSI 10 mysist

On December 11th, 2022, a wall was spotted with Messi’s phrase in La Plata, Argentina. The tweet by @estebanweb^[6] reached 561 likes and 94 retweets in two days (seen below)

The TikToker @pelao.khe^[7] shared a reenacted version of Messi’s phrase with a more polite response from the Argentinian player. The video, posted on December 12th, 2022, has garnered one million views and 177,000 likes in one day (seen below).