Tyler, the Creator
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About
Tyler, the Creator is the alias of Tyler Gregory Okonma, an American rapper and hip-hop artist most known for his early material, sometimes considered as edgy, and as a founder of the artist collective Odd Future. Originally beginning his career in 2007, he would come to prominence with the release of his debut mixtape in 2009 along with an early to mid-career mired in controversy and shocking content before reaching further success and praise for artistic growth with the release of his 2017 album Flower Boy.
History
Career
Tyler first began his career as a founding member of artist collective Odd Future in 2007 and would be featured on the collective's debut mixtape The Odd Future Tape, released on November 15th, 2008. A year later, he would release his debut solo mixtape Bastard on December 25th, 2009. The mixtape, featuring an overarching story of Tyler speaking to his therapist Dr. TC, would be ranked at number 32 on Pitchfork's Top 50 Albums of 2010 list.
After the release of Bastard, Tyler would sign a one album record deal with independent label XL Recordings. This would result in the release of his debut studio album Goblin on May 10, 2011. Continuing the narrative started on Bastard, it featured singles such as "Sandwitches" and "Yonkers", the latter of which would garner notoriety for its music video depicting him eating a cockroach and subsequently hanging himself, along with featuring violent lyrical content and disses towards other musicians such as rapper B.o.B and singer Bruno Mars. Despite this, the album was received positively and the music video for Yonkers would garner the attention of rapper Kanye West who tweeted about it.
On February 14th, 2013, a video featuring Odd Future member L-boy skydiving revealed that Tyler's next album, Wolf, would be released on April 2nd, alongside a new music video. Later that night, the music video for the album's lead single "Domo23" was uploaded. The album's narrative, while sharing some characters from the previous two projects, follows three new characters
Other Endeavors
Tyler has also been involved with other ventures, such as television ranging from shows such as the Viceland docu-series Nuts + Bolts, the sketch comedy show Loiter Squad with Odd Future, and the animated series The Jellies, the latter two airing on the late night block Adult Swim. He also collaborated with shoe brand Converse for a series of sneakers called "Golf le FLEUR*" and manages his own clothing brand and company called Golf Wang, also known as Golf. He also hosts his own festival called the Camp Flog Gnaw Carnival, originally called the OFWGKTA Carnival and had his own streaming service, Golf Media, which ran from 2015 to 2018, that streamed the Carnival alongside original series and content.