M.M.'s Shirt / The Boys Clothes

Submission 3,930

Part of a series on The Boys. [View Related Entries]

About

M.M.'s Shirt, also known as The Boys Clothes, refers to a series of viral videos and image macros that make fun of the clothes worn by characters in The Boys. They predominantly made fun of M.M.'s graphic tees, Butcher's Hawaiian shirts and Frenchie's skinny jeans. The silliness of their wardrobes was contrasted by severe situations outlined in the top caption of the meme. The meme riffs on the Jesse Pinkman's Shirt meme about the character from Breaking Bad. The memes predominantly surfaced on TikTok in June 2024, following the Slow Fade-In format, paired with a remix of the song "Party In the U.S.A." by Miley Cyrus.

Origin

TikToker^[1] @zest_muffin shared the earliest discovered instance of the meme on June 20th, 2024. It was a Slow Fade-In video with a sped-up remix of Miley Cyrus' "Party In the U.S.A." as the TikTok sound.^[2] The image macro's top caption read, "Butcher: 'Fackin Hell Gafflander's bleedin' nicked me son' / M.M's shirt:" labeling a crudely drawn Snoop Dogg drawing. The video gained roughly 748,300 plays and 155,400 likes in five days (shown below).

@zest_muffin Only council house dwelling goblins can read this 😭 #fyp #meme #theboys #homelander #mm #butcher #british #primevideo #turkeyvsalbania ♬ original sound – marv • Meap

Spread

Others on the app developed the trend going into late June 2024, using the same TikTok sound.^[2] For instance, on June 21st, TikToker^[3] @sockpuppetharri shared another iteration about M.M.'s shirt, gaining roughly 446,500 plays and 88,800 likes in four days (shown below, left).

Also on June 21st, TikToker^[4] @bostoncityfiber shared an iteration about M.M.'s shirt that used a Garlic Bread meme, gaining over 3.9 million plays and 642,400 likes in four days (shown below, right).

@sockpuppetharri I cant stop sending these to ppl #theboys #butcher #homelander #fyp ♬ original sound – marv • Meap

@bostoncityfiber #theboys #mothersmilk #billybutcher #fyp #amazon #primevideo @The Boys @The Boys @Prime Video @Bacher Schroer ♬ original sound – marv • Meap

TikTokers then referenced other characters in The Boys. For instance, on June 22nd, 2024, TIkToker^[5] @tylerthecreatorlover_916 referenced Frenchie's outfit in a video that earned over 2 million plays and 386,200 likes in three days (shown below, left).

On June 23rd, TikToker^[6] @hunchooo0ooo0ooo0 posted an iteration that referenced the show's four protagonists (Butcher, M.M., Frenchie and Hughie), gaining over 5.7 million plays and 934,100 likes in two days (shown below, right). The shirt used to represent M.M.'s shirt was a Today I Will Eat Two Corn Dogs meme.

@tylerthecreatorlover_916 #theboys #homelander #amazon #amazontheboys #hughiecampbell #frenchie #kimiko #capcut #fypシ゚viral #butcher #mmshirt ♬ original sound – marv • Meap