Matt Neal Dog Video

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About

The Matt Neal Dog Video refers to a graphic viral video allegedly showing Pink Hill, North Carolina man Matt Neal (Matthew Neal) physically abusing a dog. Matt Neal was the owner of East Carolina Retrievers, a hunting dog trainer in the area, and after the video went viral, he was arrested and 11 of the company's dogs were placed in protective custody. The video was originally shared on Facebook and spread to Twitter / X and Reddit in mid-2024, generating viral discourse on other social media sites like TikTok.

Origin

On July 29th, 2024, Facebook^[1] user Craven Bailey posted a video seemingly from Snapchat that allegedly showed Matt Neal, the owner of East Carolina Retrievers (a hunting dog trainer in the area), seemingly abusing a dog. Bailey wrote that he didn't take the video and said, "I do not recommend sending any dogs to this guy he does not treat animals with respect whatsoever." Over two days, the Facebook post received roughly 1,500 reactions and 2,900 shares (screenshot shown below).

Craven Bailey July 29 at 2:34 PM → ••• Matt Neal @ East Carolina Retrievers Is this how you treat dogs at field trails? I do not recommend sending any dogs to this guy he does not treat animals with respect what so ever and is giving a lot of people a bad rep however Kai originally was going here until I saw some things happening to dogs in his care I DID NOT TAKE THIS VIDEO 0:16/ 1:35 35 1.5K 1.8K comments 2.9K shares

Spread

The video was reposted to the subreddit /r/NorthCarolina on July 30th, 2024, by Redditor^[2] Primary_Baseball450, gaining over 110 upvotes in a day. The video was also reposted by TikToker^[3] @mxlon777 on July 30th, gaining over 1.7 million plays and 6,500 likes in a day.

People started posting reaction videos to the controversy during the same timeframe. For instance, on July 30th, TikToker^[4] @then8tivedogfather posted a video in which he referenced the similarly discussed Cole Prevost Dog Video, receiving over 218,400 plays and 5,300 likes in a day (shown below).

@then8tivedogfather The video is just as bad as Cole’s and they both should never own any animals again. They should be locked up for years. #mattneal #eastcarolinaretrievers #dogsoftiktok #dogtok #n8tivedogfather #foryou #4u #smh #pos #faafo #weak #dog #doglove #mansbestfriend ♬ original sound – colton drake

Matt Neal's Arrest

On July 31st, 2024, Matt Neal was arrested by the Lenoir County Sheriff’s Office and charged with 11 counts of animal cruelty.^[5] The Sheriff’s Office released a video statement concerning the arrest which was reposted by TikToker^[6] @paygenich on July 31st, gaining over 736,200 plays and 57,700 likes in less than a day (shown below).