#HobbyLobbyChallenge

Submission 16,159

Part of a series on Photography. [View Related Entries]

Juan @nocamos Follow Tried the hobby lobby challenge... Peep the second pic..top left.

Aminah McKenzie @aminah_mck Follow Snapchat vs. Instagram Here's our take on the Hobby Lobby Challenge || @inamiarait

Lorinda @lorinda_ruz Follow The Try Not to Get Caught By Hobby Lobby Workers Challenge of 2018

Follow @queenxayla spent forty minutes in hobby lobby and made magic + #hobbylobbychallenge 趸1

gi @giannahorvath Follow y'all do the Hobby Lobby challenge? we do the dollar tree challenge !11

Kelsey Maggart @_KelseyMaggart Follow shooting in hobby lobby is the new thing now am l right 10:43 PM - 26 Jan 2018

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About

#HobbyLobbyChallenge refers to a photo fad in which photographers take pictures of their models amidst merchandise in a Hobby Lobby store, making it appear as though the model is on a beautiful set.

Origin

On January 26th, 2018, Twitter user and photographer @_kelseymaggart^[1] posted several tweets featuring photos she'd taken of models inside a Hobby Lobby. Her first tweet gained over 15,000 retweets and 104,000 likes (shown below).

Spread

The idea started becoming a trend shortly after @_kelseymaggart's tweets were posted. On February 1st, user @jaytee931 uploaded images in the style of the challenge, crediting @_kelseymaggart for the idea (shown below, left). On February 7th, user @wtfmarkitos posted examples, gaining over 240 retweets and 2,400 likes (shown below, right).

Juan A. Turrubiates @Jaytee931 Follow Hobby Lobby Challenge Model: @WillcoxonAbby (Inspired by @_KelseyMaggart )! #HobbyLobbyChallenge 11:47 AM-1 Feb 2018 from Kingsville, TX

Follow @wtfmarkitos So l did the Hobby lobby challenge #hobbylobby #photography HOBBY LOBBY 05

Other, similar locations to Hobby Lobby were used for the challenge. For example, user @giannahorvath_ uploaded pictures from a Dollar Tree, gaining 202 retweets and over 2,200 likes (shown below, left). Twitter user @ariannamz13 tweeted photos from a Michael's, gaining 64 retweets and over 1,000 likes (shown below, right). The challenge was covered by media outlets including Select All,^[2] Buzzfeed,^[3] and MSN,^[4] the lattermost of which reported that employees of the stores hated the challenge.