#HillaryBarbie

About

#HillaryBarbie is a hashtag started by Hillary Clinton to comment on the perceived Oscars snub of Margot Robbie and Greta Gerwig for acting in and directing the 2023 film Barbie. After being posted to Twitter / X in late January 2024, Clinton's tweet was widely mocked on social media, with many finding it cringeworthy, inspiring parodies on the site.

Origin

On January 24th, 2024, Hillary Clinton^[1] commented on how director Greta Gerwig and actress Margot Robbie were not nominated for Oscars for their respective roles in Barbie, tweeting, "Greta & Margot, While it can sting to win the box office but not take home the gold, your millions of fans love you. You’re both so much more than Kenough. #HillaryBarbie." The post gained over 25,000 retweets, 65,000 likes and 19,000 quote tweets in one day (shown below).

Spread

The post was quickly and widely mocked on Twitter, as many users found the sentiment, and particularly the hashtag "#HillaryBarbie," cringeworthy. It led to a resurgence of older meme formats, including ones popularized during the 2016 Presidential Election.

For example, on January 24th, 2024, Twitter user @ralter^[2] revived the woke toddler format to joke about the tweet, gaining over 1,900 retweets and 24,000 likes in one day (shown below, left). The same day, user @filmdaze^[3] quote tweeted it with the Ki Taek Driving image, gaining over 1,400 retweets and 18,000 likes in the same timeframe (shown below, right).

Others were critical of the post as Clinton has not substantively commented on the Israel-Palestine conflict but chimed in on the Oscars. For example, on January 24th, Twitter user @ByYourLogic^[4] commented on that in a tweet that gained over 340 retweets and 2,800 likes in one day (shown below, left). The same day, user @helen^[5] tweeted a similar sentiment, gaining over 4,900 retweets and 55,000 likes in the same timeframe (shown below, right).

Various Examples

Search Interest

Unavailable.

External References