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Overview

Matt Rife Domestic Violence Joke Controversy refers to backlash over a joke told by American comedian Matt Rife in his November 2023 Netflix special Natural Selection that many perceived as making fun of domestic violence, centering on a waitress with a black eye. Following the special, numerous social media users attempted to cancel Rife for telling the joke as discourse ensued on sites and platforms like Twitter / X and TikTok. Rife also released a mock apology on his Instagram Story that included a link to special needs helmets for children. The action caused backlash and memes that ridiculed the comedian. Many who posted memes about Rife were also purportedly blocked by him on Twitter, causing another slew of reactions and outrage.

Background

On November 15th, 2023, Matt Rife's special Natural Selection was released for streaming on Netflix.[1] In the first few minutes of the special Rife told a joke about domestic violence, centering on a waitress with a black eye. In the joke, Rife also reiterated female stereotypes and gender roles like cooking and being in the kitchen. He ended the joke by saying that he was "testing the waters" to see if the audience was "fun or not."

The joke was initially criticized in a tweet shared by X[2] user @alisonklemp on November 16th, who wrote, "Matt Rife opens his special with a 'if a woman could cook she wouldn’t have a black eye' joke. Really? This is your god?" gaining roughly 4,600 likes in six days (shown below).

Alison Klemp/Fridson @alisonklemp Matt Rife opens his special with a "if a woman could cook she wouldn't have a black eye" joke. Really? This is your god? 12:42 PM. Nov 16, 2023 700.7K Views • ...

The joke was recorded and posted to TikTok[3] by user @debbydesperado on November 19th, 2023, with text overlay reading, "Pretty privilege can't excuse his jokes for much longer." In three days, the video received over 4.2 million plays and 80,900 likes (shown below)

@debbydesperado He ate with that one Wednesday Addams joke a year ago and that wasnt even him, that was cause a baddie stole the show #netflix #mattrife ♬ original sound – 📺

Online Reactions

As the clip surfaced across social media, many negatively reacted to the joke. For instance, on November 20th, 2023, X[4] user @akhasarya commented on Rife seemingly earning a following due to women and then betraying them with the joke, receiving roughly 3,800 likes in two days (shown below, left).

On November 21st, X[5] user @gldivittorio hypothesized that Rife was "about to do a right wing edge lord rebrand and make a killing in the middle aged white woman market," gaining over 4,500 likes in a day (shown below, right).

kay Ⓡ @akhasarya the way women catapulted matt rife into popularity and the second he gets a comedy special on netflix he immediately betrays them with a joke about domestic violence crazy innit Follow 7:49 AM Nov 20, 2023 169.1K Views
G. L. @gldivittorio Follow The most annoying thing about the Matt Rife special is that he's about to do a right wing edge lord rebrand and make a killing in the middle aged white woman market 5:13 PM Nov 21, 2023 205.4K Views

Others online showed support for Rife, such as Australian comedian and YouTuber[6] Isaac Butterfield in a video uploaded on November 22nd, 2023, which received roughly 142,900 views and 12,000 likes in a day (shown below).

Various Reactions

Grace @gracecamille_ low hanging fruit but per usual i am on the right side of history O Grace @gracecamille_ Mar 14 I hate this guy. Why does he talk like That 11:45 AM • Nov 21, 2023 from Washington, USA. 4.6M Views : ...
Emily Haswell @myemtv Matt Rife looks like a glee cast member (derogatory) 8:54 AM . Nov 21, 2023 1.6M Views : ...
Make Oxtail Cheap / @simsimr . Nov 19 I'm crying at everyone realizing that Matt Rife isn't funny after watching his Netflix special and coming to the realization that he's only good at the crowd work he posts on Tiktok Imaoo 55 1577 Make Oxtail Cheap Again @simsimmaaz 5.8K 367K I'm out. I turned it on and the first "joke" is about domestic violence. 5:21 PM Nov 19, 2023 27K Views . Follow ...
@tiktokpj

matt buddy stick to crowd work not domestic violence bro 😭

♬ UH THANKS FOR USING MY SOUND – ☆ Clyde / Luna ☆

@kierabreaugh

Get ur own identity or put down the mic. Or at least be actually funny. Or less annoying. Or any of those things.

♬ original sound – Kiera Breaugh

Developments

Matt Rife's "Special Needs Helmets" Instagram Story

On November 21st, 2023, TikToker[7] @samanthafekete posted a video in which she asked the viewers if they'd seen Matt Rife's then-active Instagram Story in which he linked to a fake apology that sent users to a webpage to purchase helmets for special needs children. The TikToker's video received over 4.9 million plays and 588,500 likes in one day (shown below).

@samanthafekete This was a CHOICE of a response…. #mattrife #netflix ♬ original sound – SamanthaFekete

Search Interest

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