Bigolasdickolas

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Part of a series on Viral Marketing. [View Related Entries]


About

Bigolas Dickolas' This Is How You Lose the Time War Tweet refers to a viral book recommendation from Twitter user and Trigun anime stan account bigolas dickolas woIfwood (@maskofbun) in May 2023 that recommended the sci-fi book This Is How You Lose the Time War by authors Amal El-Mohtar and Max Gladstone. After the tweet was sent, bigolas dickolas woIfwood's followers purchased the book on Amazon en masse, causing This Is How You Lose the Time War to skyrocket to the best seller's list. The event akin to viral marketing led to many memes, fan art and viral discourse across social media in the days that followed.

History

On May 7th, 2023, Twitter[1] user @maskofbun tweeted the cover of Amal El-Mohtar and Max Gladstone's book This Is How You Lose the Time War with a caption reading, "read this. DO NOT look up anything about it. just read it. it's only like 200 pages u can download it on audible it's only like four hours. do it right now i'm very extremely serious." Over the course of five days, the tweet gained roughly 138,100 likes (shown below).

bigolas dickolas wolfwood @maskofbun read this. DO NOT look up anything about it. just read it. it's only like 200 pages u can download it on audible it's only like four hours. do it right now i'm very extremely serious. AMAL EL-MOHTAR This Is How "This book has it all." -MADELINE MILLER, author of Circe You Lose : the Time War MAX GLADSTONE 1:39 AM - May 7, 2023 16.2M Views

Going into the next day, May 8th, 2023, the viral tweet started to earn retweets and quote retweets from various authors and book enthusiasts, according to some Twitter[2] users in @maskofbun's replies. The viral buzz led to co-author of the book, Amal El-Mohtar, posting her own QRT[3] on May 8th, 2023, gaining roughly 22,500 likes in four days (shown below, left). Later on May 8th, Twitter[4] user @SravaniWrites tweeted a graph from Goodreads, showing a spike in the "book stats for This Is How You Lose the Time War." The QRT gained roughly 1,300 likes (shown below, right).

Amal El-Mohtar @tithenai May 8 [speechless] bigolas dickolas wolfwood @maskofbun May 7 read this. DO NOT look up anything about it. just read it. it's only like 200 pages u can download it on audible it's only like four hours. do it right now i'm very extremely serious. Show this thread AMAL EL-MOHTAR This Is How "This book has it all." -MADELINE MILLER, author of Circe You Lose the Time War MAX CLADSTONE :
Sravani (T) Hotha @SravaniWrites. May 8 This is the goodreads book stats for This Is How You Lose the Time War. Hype up your favorite books, people! This is How You Lose the Time War > Stats Average rating Ratings Reviews Want to read Added to shelves 4,000 3,000 2,000 1,000 2022-11-20 2022-11-30 2022-12-10 - The 3.95 123,816 24,888 252,643 413,023 2022-12-20 You Lose 2022-12-30 2023-01-09 2023-01-19 2023-01-29 2023-02-08 2023-02-18 2023-02-28 All 34 Editions Just This Edition 2023-03-20 he Time Wa Show this thread 2023-03-10 Chart type LineChart 2023-03-30 2023-04-09 2023-04-19 bigolas dickolas wolfwood @maskofbun May 7 This Is How 2023-04-29 ... read this. DO NOT look up anything about it. just read it. it's only like 200 pages u can download it on audible it's only like four hours. do it right now i'm very extremely serious.

News Coverage

On May 10th, 2023, Gizmodo[5] and Kotaku[6] became the first news outlets to cover the story. Gizmodo[5] stated, "sales of the book on Amazon skyrocketed, landing Time War into the site’s bestsellers list as the sixth most popular book on the platform as of writing." Gizmodo's article caused reactions on Twitter, such as a tweet sent by Twitter[7] user @lep0ridae on May 10th, that included a passage labeled, "This is unironically the funniest opening paragraph on an article I have ever seen." The tweet received roughly 2,400 likes in two days (shown below).

Kel @lepØridae May 10 @maskofbun This is unironically the funniest opening paragraph on an article I have ever seen Twitter is a funny thing. It connects us, it gives us access to horrors beyond the pale in our daily news cycle, soon, it will stream Tucker Carlson to bigots around the world. One thing it rarely does is sell books, especially ones that have been out for a few years. That is, apparently, unless you're a Trigun fan named after the sizeable wang of one of its heroes. :

Soon after Gizmodo, other outlets added to the news coverage, including Slate[8] which interviewed co-author Amal El-Mohtar. Soon after Slate, Insider[11] published an article in which they interviewed bigolas dickolas woIfwood.

Online Reaction And Memes

As news outlets started to cover the event on May 10th, various reactions and memes surfaced on Twitter about bigolas dickolas woIfwood's viral promotion. For instance, on May 10th, 2023, Twitter[9] @tothedeaths edited a book award sticker onto the This Is How You Lose the Time War's cover that namedropped bigolas dickolas woIfwood, gaining roughly 13,100 likes in two days (shown below, left). Also, fan art started to emerge from the discourse, including a meme in a tweet sent by Twitter[10] user @minaIots on May 10th, gaining roughly 14,000 likes in two days (shown below, right).

AMAL EL-MOHTAR This Is Ho AS SEEN ON TRIGUN ACCOUNT BIGOLAS DICKOLAS WOLFWOOD'S VIRAL TWEET You Lose the Time War "This book has it all." -MADELINE MILLER, New York Times bestselling author of Circe MAX GLADSTONE BOOK CLUB FAVORITES - READER'S QUIDE
BRO DID YOU SERIOUSLY AMAL EL-MOHTAR "This book has it all MADELINE ALLER, uthor of Ce This Is How You Lose e War ONE MALV JUST TALK DURING THIS IS HOW WE LOSE THE TIME WAR READING TIME

Various Reactions

bigolas dickolas wolfwood @maskofbun THE WAY THIS WOULD ACTUALLY BE SO GREAT memecatwings Follow i hope that in season two of trigun stampede there's a scene where wolfwood is reading a book that looks suspiciously like this is how you lose the time war. i just think itd be funny. thats his favorite book now 11:27 PM . May 11, 2023 · 128K Views ●●●
'his is MAL EL-MOHTAR You Lose he Time War GLADSTONE A GOOD BOOK CAN CHANGE YOUR LIFE.
kiwui buggle bitch @kiwuikiwi May 10 bigolas is on the wikipedia page... Social media In May 2023, three years after its release, This Is How You Lose the Time War received an unexpected boost in popularity, ascending Amazon's bestseller rankings to #6 overall and #1 in science fiction. The reason for this was a viral tweet by a Trigun fan account, who aggressively and enthusiastically recommended the book to their followers. [17] "I do not understand what is happening but I am incomprehensibly grateful to bigolas dickolas", the fan in question, El-Mohtar wrote in response. [18] ✓ Creation ✓ Adaptation ✓ References
ibuk @ FOGGY cicada'geleth!! @beebeeibuki twitter user bigolas dickolas summoning 7.6 million people to read a 4 year old book II GIF ALT 10:06 PM . May 9, 2023 38.8K Views
LATINO WOLFWOOD TRUTHERS @MONVMENT not now needlenoggin im reading how to lose the time war (2019) MONUMENT s 3:54 PM . May 10, 2023 86.1K Views AMAL EL-MOHTAR This Is How "This book ARDEATUR You Lose :
tye @foam_stick (me trying to remember the bigolas dickolas incident in 30 years) yeah there was this twitter user named. sizeable wiener wolfwood; big peenits nicholas? 5:26 PM . May 11, 2023 · 58.5K Views

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