Cleaning the Apple Card

About

Cleaning the Apple Card refers to a series of memes that mock the instructions for removing grime from the Apple Credit Card. Many joked about Apple's instructions that inform people not to place the credit card in pockets with loose change or keys and leather and denim.

Origin

On August 20th, 2019, Apple^[1] published a document entitled "How to clean your Apple Card." In the document, Apple instructs, "Some fabrics, like leather and denim, might cause permanent discoloration that will not wash off." Additionally, the document states, "Don't place your titanium Apple Card in a pocket or bag that contains loose change, keys, or other potentially abrasive objects."

Spread

Following the post, people began mocking the instructions, retweeting a report by AppleInsider^[2] and joking about the document. For example, Twitter user @maccormier tweeted,^[3] "'Don’t put the Apple Card in your wallet. Hang in a floating glass frame in a dimly lit, year round 70 degree, humidity controlled location. No flash photography please.'" Within two days, the tweet received more than 24,000 likes and 4,000 retweets (shown below, left).

Throughout the day, others shared jokes about the instructions (examples below, center and right).

Various Examples

Search Interest

External References