88/12

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ЕPІC ВTORE IDONT GET WHY STEAM FANBOYSCOMPLAIN SOMUCH ABOUTEGS ITSJUSTANOTHER LAUNCHER FPIC ILa WHYDID NOONEWARN MEPIDONT DESERVE THIS! inglip.com

The answer to the ultimate question... of life the universe and everything.... is... 88/12 THINK DEEP

This creepy wanker is giving out free games! Just pirate your favourite AAA games at your leisure. You don't have to Worry about hurting the developers he's already paid them for you! EPIC SAME EPIC "Go on lad! GAMES This one's on тe " Tim Sweeney 2019

When it has been 5 minutes since you last avoided criticism and brought up your 88/12 split -34 E

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About

88/12 refers to a revenue split between game developers and store for video games sold on digital distribution platform Epic Games Store. References to 88/12 revenue distribution gained popularity among the critics of the platform as a way to mock the store and its developer Epic Games due to the company CEO Tim Sweeney frequently highlighting the split as being more lucrative for the developers when compared to competitors.

Origin

On December 6th, 2018, video game developer Epic Games launched its digital distribution platform Epic Games Store.^[1] The store offered a 88/12 percent revenue split for video game developers and the store, compared to 70/30 percent split offered by Epic Games Store's major competitior Steam.

EPIC GAMES STORE REVENUE SPLIT 30 65 UE4 ON STEAM UNITY ON STEAM 30 70 12 88 UE4 ON EPIC GAMES UNITY ON EPIC GAMES 12 DOES NOT INCLUDE UNITY UP-FRONT LICENSING FEES DEVELOPER % STORE % UE4 % L5

Spread

In the following year, Epic Games CEO Tim Sweeney highlighted the split as more lucravtive than that offered by Steam and other competitiors on multiple occasions (several tweets shown below).^[2]^[3]^[4]^[5]

Tim Sweeney @TimSweeneyEpic Replying to @Kellursa It's about lots of things. Bringing better 88/12 terms to developers, building a customer base, influencing the economics of all stores, and making a profit along the way. 11:58 AM 25 Mar 2019

Tim Sweeney @TimSweeneyEpic Why 12%? We chose this number to provide a super-competitive deal for partners while building profitable store business for Epic. an enduring and From that 12%, we net around 5% after direct costs and that could grow to 6-7% with greater economies of scale. 2:38 PM 22 Apr 2019

Tim Sweeney @TimSweeneyEpic Replying to @GV_Delchev @riggedforepic and 2 others If Steam committed to a permanent 88% revenue share for all developers and publishers without major strings attached, Epic would hastily organize a retreat from exclusives (while honoring our partner commitments) and consider putting our own games on Steam. 6:05 PM - 24 Apr 2019

Starting in late August 2019, referencing the revenue split has gained popularity among the critics of the platform, particularly in /r/fuckepic subreddit. For example, August 30th, 2019, post by Redditor thrundle gained over 1,400 upvotes in four weeks (shown below, top left).^[6] A September 1st, 2019, post by Redditor gio5rgi gained over 1,500 upvotes in the same period (shown below, top center).^[7]